The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
Search Results for "Responding"
General Customer Needs when Selling
It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]
Can You Risk Supporting an Affiliate Program?
There is an over-abundance of affiliate programs available. All eagerly invite you to participate. If you like, visit AssociatePrograms.Com. Allan Gardyne has the most comprehensive list of programs I have seen. Almost 3000 of them at the last count I noted. And he reports thoroughly on each, as information becomes […]
The Pharmaceutical Industry According to Jared Wheat
One man who has caused a transformation in the pharmaceutical industry is the President and CEO of Hi-Tech Pharmaceuticals, Mr. Jared Robert Wheat. He is responsible for millions of online diet supplements including weight loss and sexual performance medication. On this interview, he gives his experience in the pharmaceutical industry […]
How to Change the Default Color Scheme in Windows 8
If you no longer like the default color scheme of the logoff and logon screens, you can modify it by changing a value in the Windows registry. When Windows starts up, it reads this value from the registry and sets it as default color scheme. In order to change the […]
Do I Actually Need a House?
The golden rule is not to rush into anything. Before you actually buy a house, ask yourself-do you really need it? Believe it or not, it often happens that people regret willingly taking this sort of responsibility. Having a house means being obligated to take care of it on a […]
Re-engineering the Engineering Industry with ERP Solutions
[youtube http://www.youtube.com/watch?v=PVRgIXLWDHs] According to an analysis by PWC, the majority of companies within the Engineering industry face a common set of modern day challenges. Although there are a number of challenges listed, looking beyond the surface it becomes obvious that the underlying theme is one of a lack of business […]
Beauty Comes from Health
The regular checkups The best cure for all diseases is prevention. Understanding the importance of visiting your doctor once in a while is your first step towards health and beauty at the same time. It's often said that beauty comes from confidence; but if you're not healthy, you won't care […]
The Disadvantages of Cloud Storage
In a perfect world, we all would be on the cloud living our lives happily ever after. There's no denying the limitless potential possessed by this revolutionary technology which has not only changed the way we do business, but also how we live our lives. But it is still somehow […]
Smart Revenue Management Strategies for Hoteliers
Revenue management provides the peace of mind to hoteliers that their products are placed at the right place, at the right time and at the right price! Simply stating, revenue management is the art of disciplined analytics predicting consumer behaviour, along with optimisation of product availability. And as you all […]
Popular Brands Delivering the Most Effective Twitter Customer Service
Whether you're selling software or shoes, good and prompt customer service is at the heart of every successful business. While we cannot deny the fact that telephone-based customer service still exists, many customers do not get the level of assistance they desire. Consequently, customers (more than ever) are taking the route […]
AED: The Gadget That Saves Lives
Technology has filled our world with gadgets we can use for fun and health. But others are there to save lives. One such innovation is the automated external defibrillator, or AED. Every so often we see another story in the news about a young athlete who collapsed and died during […]