With the entire world shifting to the use of online resources right through the tips of their fingers, utilizing digital marketing strategies like social media has never been more in demand. If you are not using social media to market products or services to your customers then you have fallen behind with your competition. Luckily for you, our professional team is here today to share with you the comprehensive list of benefits that will help you conclude why you need to aboard this train of effective social media management.
To start, being active on social platforms means that you are improving your customer service (by answering those with questions or comments), expanding your audience, generating additional leads, engaging more with customers, keeping top of mind, driving more sales, and increasing web traffic. Not to mention that you can gather helpful feedback and insights from customers through these types of accounts and interactions. The most important reason to have a social media presence is so that people can find you. If you have great products and services but no one can find you, that is going to make producing sales very difficult. Some of the most popular platforms in the market today are Google My Business, Facebook, Instagram, Twitter, Reddit, and Yelp.
Social Media Vs. Traditional Methods
As some people are stuck in their ways of using traditional methods to advertise such as billboards and magazines, we are here to share with you why you need to incorporate social media into your online presence. Social media is a two-way format meaning that you can communicate with your customers. This helps to create relationships and provide better customer service. As well, through social media, you are able to post real-time announcements such as promoting new products or services you have available and on hand. These types of interactions will lead to better engagement and leave customers happier. If you haven’t made the switch from traditional methods to modern marketing ways, you will need to consider this now.
Humanize Your Brand
Customers tend to prefer to speak and have interactions with real people. This means that a print ad is not always effective. Whereas, if you made a post and customers were able to like/comment and direct message your company, they would immediately feel a better connection. Psychologically speaking, people like to interact with people, meaning that social media is the perfect fit for marketing. When you are friendly and personable with customers they will tend to like your brand more. As you interact with your customers you can also create and develop a brand voice. This can reflect your brand and create a better customer experience. A humanized brand can also make your company stand out from the competition giving you a unique value proposition.
Better Your SEO Through Website Traffic
As social media and search engine optimization are not directly related, the results of social media can directly lead to a higher google ranking. This is because sharing on social media helps to build more links as well as increase brand exposure. For example, if someone were to like a companies social media page, they might head over to the website and make a purchase. This is great for SEO because this means that there are more visitors on-site who might be interested in making a purchase. These types of actions could lead to a higher google ranking.
Social media can also help SEO by enhancing brand reputation and authority, create organic traffic, and raise brand awareness. It’s important to note here that brand authority can go a long way. Meaning that if customers begin to trust you, your word of mouth will increase and customers will begin to think that you are an expert in the industry and continuously come back for more updates. This ends up increasing traffic and creates lifelong loyal customers.
If your competition is reaching the market online while you are still using traditional methods that are less popular, the competition will gain more of the market share. It’s important that you are reaching the right demographic or else your advertising budget will be wasted. It’s important to consider turning to social media in regards to a financial standpoint. If you are wasting your marketing budget on a traditional style campaign that is not taking off, your competition is going to walk all over you. Consider finding which platforms your customers use and create a cheaper campaign to target them online.
How a Digital Marketing Agency Can Help
If you would like to start your social media management journey, but you are not sure how to begin, there are many local digital marketing agencies that are willing to help. With social media marketing so popular, it’s easy to find an agency filled with experts that will help you to develop a strategy that works for your customers and brand. Begin creating your social media strategy today and see the results for yourself!