While it might seem as though it’s still too early, the holiday season is rapidly approaching. If you own a business or you are a marketer, the holiday season can represent a significant portion of your annual sales. By boosting your social media marketing strategy, you can ensure your brand is prominently positioned in front of customers. Not only can the social media marketing techniques you employ assist you in meeting your seasonal business objectives, but they can also set the stage for stronger relationships with your customers throughout the year.
Run a Contest or Sweepstakes
Giveaways represent an excellent investment for your business by providing the opportunity to generate more leads and subscribers. Sweepstakes can be quite effective for collecting email addresses as well as collecting new fans and followers who you can engage throughout the year, not just the holiday season. Contests also represent an excellent way to make connections with customers who may be weary of advertising overload. Remember to offer a prize valuable enough that people who already feel pressed for time will not feel as though they have wasted their time by participating.
Discounts and Special Offers
Everyone is on the lookout for savings during the holiday season. Discounts and special offers, such as coupon codes, coupons, and special deals, are all great ways to increase engagement on social media. The key to making this social media strategy work is ensuring customers know the deals offered are exclusive. Once customers know how they will benefit and begin interacting with your brand online, you will be able to begin building your online community.
Use Trending Holiday Hashtags
Leveraging trending holiday hashtags offers a powerful way to connect with prospective customers who are not already part of your online community. One of the great benefits of this social media marketing strategy is that you can target leads who are interested in specific subjects. Without the proper use of hashtags, it becomes increasingly difficult, if not impossible, for people to locate your content. In terms of increasing brand awareness during the holiday season, this is one of the best strategies you can use.
Paid Ad Campaigns
If you have not already begun to leverage the potential offered by paid social media ads, the holidays are an excellent time to do so. Sponsored updates targeting your chosen audience can be a great way to increase visibility.
Supporting Charitable Causes
The holiday season is a time for helping others. Hosting a campaign that supports your favorite charitable cause while encouraging your fans to donate or volunteer during the holidays is a great way to build goodwill.
Share Seasonal Tips and Tricks
Get your fans and followers excited about the holiday season by sharing tips for DIY craft projects, holiday recipes, and other tips. Make sure your content is relevant and helpful to increase shares across social media platforms.
Give Your Fans a Sneak Preview or Behind-the-Scenes Look
Everyone likes to access exclusive content, and the holidays are a great time to give your fans a peak behind the scenes into your company’s events, parties, etc. This is a powerful way to make your brand more personal while also putting a face to your company or organization.