How to Preserve and Protect Your Reputation on Social Media

How to Preserve and Protect Your Reputation on Social Media

We all get a hearty laugh, facepalm moment, or a smug sense of schadenfreude when we see screencaps similar to the one above, living testaments to human imperfection. There are entire sites dedicated to these fails, whether they come from Facebook, Twitter, Reddit, SMS messages, and other sites where one is […]

Read more ›

How Your Business Can Use Hashtags on Facebook

How Your Business Can Use Hashtags on Facebook

Since Twitter launched in 2006, hashtags have become incredibly popular. Now, hashtags can be found on different websites, such as Google and Tumblr, and have revolutionized how businesses connect to customers. Nike, HGTV and many other companies have all led successful marketing campaigns in the years since the tag has been […]

Read more ›

Facebook Ads are changing: Adapt and improve your campaigns

Facebook Ads are changing: Adapt and improve your campaigns

Advertising on social media platforms has taken a number of forms since it has been introduced to the market. In the past year alone, social ad spend has increased by $2 billion to reach $6.1 billion. That’s because about 71% of agencies are using social media ads as part of […]

Read more ›

Why Facebook is Not Worth The Effort?

Why Facebook is Not Worth The Effort?

By now we all know the importance of a social media presence, but many people fail to make the most of this presence. Every time a social media account is created, there is a good chance that it will fall flat, fail to generate engagement, and just be left running […]

Read more ›

Social Measurement Tools-What are they good for?

Social Measurement Tools-What are they good for?

Online measurement tools are websites that give you a score, a number based on your online activity and how much interaction you’ve created with it. You will get a profile on the measurement website where other users can visit to see which topics you are influential in. Klout The most […]

Read more ›

What is Engaging Content on Facebook?

What is Engaging Content on Facebook?

The most engaging content will lead to the best social media marketing campaigns. This can be visual or written which will capture a person's attention. Brands on Facebook often struggle to offer engaging social content. How should Brands engage with their audience? It is crucial you decide what tone of […]

Read more ›

Advantages and Disadvantages of Using Vine Smartphone App

Advantages and Disadvantages of Using Vine Smartphone App

Is your business's social media in need of a pick me up? If you are looking for a something new to enhance your social media campaigns, consider Vine. Vine is an app available on iPhone and Android that allows users to create and share up to 6 seconds of video. […]

Read more ›

Social Media for Businesses: Asset or Liability?

Social Media for Businesses: Asset or Liability?

One of the hottest trends for any business in recent years has been social media. Social media business pages have given rise to an entirely new marketing channel that can awesome positive effects, such as viral posting and invaluable customer feedback. The converse of this experiment is a nearly unfiltered […]

Read more ›

How to Drive More Likes to Your Facebook Fan Page

How to Drive More Likes to Your Facebook Fan Page

The worldwide success of Facebook has prompted many of the companies to launch a Facebook campaign as an alternative to the search for customers by creating fan pages and groups for their brand, products or services. Brands treat Facebook as one of the key marketing tool for their upliftment and […]

Read more ›

Barbie on Social Media

Barbie on Social Media

Barbie are the most successful dolls in the world. Barbie is currently a billion dollar brand. It caters to all, from a 3yr old to grown-ups. Barbie has evolved to become and represent a modern woman, she is everyone starting from an astronaut to a mother. Barbie’s continued success can […]

Read more ›

How Social Media Can Change The Way Your Company Recruits

How Social Media Can Change The Way Your Company Recruits

Social media is constantly integrating in new aspects of our life. Whether we are using Facebook to chat with friends, Twitter to share our latest news, or Instagram to follow our friends lives through photos, it is everywhere. With the evolution of smart phones, social media is now literally at […]

Read more ›

Advantages of Outsourcing your Social Media

Advantages of Outsourcing your Social Media

You need to spread the word to prospective customers about your business. You've had a new website designed, leaflet and brochures made, and snazzy business cards printed that you're handing out to everybody on the street. You've even had a press release in the local paper, so you've done as […]

Read more ›