Social media

Executives Using Social Media to Promote Philanthropy

philanthropy-via-social-mediaSocial media is the perfect platform for business people to share their philanthropic activities with the rest of the world. There are websites that are dedicated towards sharing certain interests that are nicely organized with tags, pins and other virtual icons. Wealthy executives often participate in charitable causes that help individuals all over the world. Quite naturally, executives of corporations might spend money on academic scholarships for business, law or economic studies.

Most charities have a well-established presence online thanks to professional websites and social media pages. Entrepreneurs might use their own social media profiles to link to other nonprofit organizations. Such simple activities can raise a lot of awareness about noble causes. Wealthy business people already have solid reputations that probably attract large followings online. Such prominent individuals have a social responsibility to educate loyal consumers and business partners about specific philanthropic efforts. People could be made aware about ways to support charities without necessarily making monetary contributions. For example, executives might talk about how ordinary folks can volunteer for certain organizations. Donations to charities could include used personal possessions that surely have plenty of value for other less fortunate people worldwide.

Entrepreneurs who engage in philanthropy could also post photos and videos about galas and other fundraisers that collect significant amounts of money for nonprofit organizations. It’s common to use social media to boast about any high-profile guests attending such events. Ordinary people might be impressed that their favorite athletes and entertainers attend certain events for important charitable causes such as cancer research. The ultimate goal of making posts on philanthropic topics is to raise awareness and encourage individuals to donate and volunteer.

Executives who support charities in real life and on social media need to use effective platforms for sharing such information with the rest of the world. It’s important to have social media pages with icons, widgets and apps that allow for seamless sharing of online content with external websites. Additionally, philanthropists could also appreciate any virtual approvals on social media such as thumbs up icons that are generated by actual online users.

Executives who actively use social networks to promote philanthropy also look for ways to indirectly generate business leads. For instance, a profile page that’s dedicated to charities might have links to websites of corporations that are affiliated with the CEO who’s making the frequent social media posts. An American entrepreneur like Glen Gonzalez and other U.S. businessmen are examples of philanthropists who use social media to promote charities.

Online reputation management for prominent executives includes building a solid presence on the World Wide Web with the use of social media. Search engine optimization experts encourage high-profile business people to develop personal and professional websites. A social media profile that’s dedicated to promoting nonprofit organizations surely improves the reputation of an executive. Positive content about a wealthy entrepreneur can be used to minimize online gossip and libel that often runs rampant and unchecked on the Web.

PR specialists often discourage wealthy executives from promoting certain political parties on social media. Therefore, business people often refrain from endorsing candidates during election time. However, using social media to support international efforts for democratic reform in other countries can be seen as a truly positive step taken by executives.

A post by Kidal D. (3403 Posts)

Kidal D. is author at LeraBlog. The author's views are entirely his/her own and may not reflect the views and opinions of LeraBlog staff.
Chief editor and author at LERAblog, writing useful articles and HOW TOs on various topics. Particularly interested in topics such as Internet, advertising, SEO, web development, and business.

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