With more than 310 million active users, it has now become the most popular social media platform and leading source of breaking news. More and more people are preferring using Twitter to post tweets and compulsively check their feeds.
It is serving as a great resource for online marketers and businesses. And it’s no longer a surprise why brands and online marketers consider it as a powerful digital marketing strategy to generate qualified leads and promote the brand. For many brands, it is a powerful lead generation powerhouse as with this tool, they are generating 2x more leads than those who are not leveraging the power of Twitter.
Sending out a tweet gives brands the opportunity to get your brand message out to thousands or even millions of users within a matter of seconds. If you regularly use Twitter, trust me, you can achieve big success.
But how can you revamp your social media marketing strategy and take a lead generation to the whole new level? What strategies you need to implement to stay ahead of the competition?
Here are some advanced techniques and strategies that can help you use Twitter as a powerful lead generation machine.
1. Twitter Landing Page
Your Twitter profile allows you to add a link to your website so that you can get exposure for your brand. You can come up with some innovative approach and create a landing page that is specially designed for your Twitter followers. You can customize it according to your specifications such as add a brief overview of your products or services, a CTA button, an email sign up form or more.
In short, you can do anything that increases your chances of making a conversion. Your Twitter landing page helps you to make the most of the leads you receive and prevent you from squandering this traffic.
2. Come up With an Innovative Approach
A standard tweet is comprised of 140 characters, there are so many techniques you can use to creating lead-generation tweets.
You can simply lure users and get them to perform the desired action. If you don’t want to over-complicate your tweets with ugly URLs and mentions, then you can include a brief, clear CTA with only one link. When it comes to including a URL, try using Bitly to shorten the URL. This will make your tweet neat and tidy.
3. Use Hashtags Smartly
When it comes to social media marketing, it’s all about the hashtags game. Hashtags are great and serve a purpose for your brand. If used right, they can increase your exposure considerably and help you reach out to your target audience. To generate leads, you need to interact with other people, especially those who could use your products or services. And the easiest way to find those individuals is to use hashtags that are relevant to your brand and industry.
Including multiple hashtags on your lead generation tweets is usually not a good practice because people will find them distracting. This makes people less likely to click on a link and obviously, you never want this, ever. Quite frankly, it is recommended just forget all those multiple hashtags on your lead generation tweets and stick with one or two and ensure they are relevant to a content mentioned in it.
Keep in mind, tweets with one or two hashtags get 2x more engagement than those with multiple hashtags. It shows that hashtags are useful and practical, you need to keep it in moderation to prevent spamming.
4. Create a Target Audience
One of the most common mistakes that brands make on Twitter is expecting users to come across your Twitter profile and start following your brand. For building a strong following, you need to be proactive, instead of waiting for someone to stumble upon your username.
It is advised to use a Twitter search button, see top trends relevant to your industry and follow people to build a targeted audience. This way, you’ll have greater chances of success if you follow people that are related to your industry than following every profile you come across.
As one of my friend who owns a website design agency in Toronto shares his expert advice which turned out pretty well for me. ‘Every week I analyze the trends and look out for the target audience I am willing to hit.’
Now interact with people you follow, develop discussions, mention them and build a reputation. By doing this, you’ll have higher chances of turning them into your potential customers.
5. Start a Conversation with Your Next Bigger Customers
Unlike Facebook and LinkedIn, Twitter doesn’t have any barrier between you and our potential buyers. That is the real beauty of Twitter. You can theoretically start a conversation with anyone using your service. Create a list of potential customers and customers you want to target and start following them.
This way, you can learn a lot about your customers and show them the problem of their solution with your product demo, videos, and images. Moreover, you can directly engage your prospect in a conversation by mentioning them. But be genuine, not promotional. Try to solve the problem of your prospects, even if you can’t do it with your own brand’s services or products. This kind of care and relationship building can go a long way.
Over to You
Twitter is one of the top platforms for consistently generating authentic and high-quality leads. It is a useful way to nurture leads. By simply taking the out-of-the-box approach, your digital marketing agency can get the most out of this social media platform and connect with your target customers without having to invest loads of money.