Modern-Day Branding: From Smartphones To Smart Customers

Online-Dating-ScamWith the passage of time, we all have become more and more reliant on our smartphones, and that’s the answer to why mobile marketing is essential for the present-day branding. So, the sooner we start it, the better we paid off.

Here, in this article, I’m going to discuss, which are the best mobile marketing trends that you need to follow as an entrepreneur to reap positive branding results.

  1. Instagram Ads

Instagram, a mobile-only platform, which is growing day by day, particularly in the advertising game as it has a massive user-base. Almost each top brand has already got on board with the platform and utilizes it for their promotional campaigns and advertisements. Instagram offers the user an excellent opportunity to build your ads, and earn incredible income. For this, you have to put a good amount of effort on developing your overall Instagram strategy. Haven’t you used it this way yet? Then, it’s a good time to start.

  1. Snapchat and WhatsApp

Do you know that the younger generation has moved on to the Instagram and quit using Twitter and Facebook? Yes, it is true! And, in fact, the mobile applications are believed to be the best platforms used for marketing.

Whatsapp and the Snapchat are also growing in popularity and might be utilized for business purposes shortly as well. So, for the year 2017, just keep an eye on both and use their robust network to market your product efficiently.

  1. Mobile Beacons

It is certainly true that the marketers can personalize the content and ads if they completely understand the customers buying process. Luckily, with the arrival of smartphones broadcast locations, which led to the mobile beacons development that helps small businesses to identify the client’s buying process as a whole (in-store and online). Beacon technology consists of in-store devices that detect mobile phones with Bluetooth technology and then evaluate customer’s shopping behavior so to customize the client shopping experience.

  1. Multi-Device Mobile Marketing

Just make sure that not all mobile marketing is happening via smartphones. A lot of several other devices that you can take into consideration such as tablets and smart watches. Moreover, there are smart TVs, gaming platforms and other smart home appliances. It’s not wrong to say that we’re living in the era where streaming TV via smart fridge isn’t difficult. You have to build your marketing strategies that are aligned with the ever-changing epoch.

  1. Live Video Streaming

As a matter of fact, live video streaming is somewhat controversial at this point. We don’t have much proves that how effective they’re and every source is portraying it differently. But we can’t deny the fact that more and more brands are using these SEO optimized ads as part of mobile marketing.

The most reliable live video streaming platforms are Instagram & Facebook so far. Just jump on the bandwagon and try it for your brand, too.

  1. eCommerce and Social Combination

It’s a fact that we’re nowadays experiencing the socialization of online consumerism regarding Facebook intensely focusing on ‘buy now’ buttons, and Pinterest and Instagram tilting towards the eCommerce side. The distinction line between social media and the shopping cart has been blurred, but don’t forget to get benefited from that. You can not only start using social media platforms for generating leads and direct sales (which works out great with mobile devices), but it helps you to make your site more social.

  1. Advanced Payment Systems

Nowadays, payment systems are altering. You might know about the Samsung’s payment system; used everywhere, regardless of whether it’s optimized or not.

Big names, such as Walmart accept payments via PayPal. Similarly, your smartphones also have their wallets like Apple pay. Don’t overlook these new options for payments as the customer prefers those who offers a choice.

  1. Customized Lifestyle Apps

Some apps are no longer accessories, but they become lifestyles such as FitBit. Nowadays, people are using the smartphones to reflect their living statuses such as the use of financial assistance (Mint Bills, Mint), fitness apps (MyFitnessPal and FitBit) and smart homes (iSmart Alarm). Promote your services by developing apps based on your own brand’s lifestyle.

If you have any questions, please ask below!