If I had a nickel every time I heard this, Jeff Bezos would have nothing on me.
Truth be told, a lot of people – especially people involved in the digital marketing industry – underestimate the value and importance of words for the overall brand. This is a paradox, really. As a marketer, you should know that words are the first thing your prospects notice, so they need to be right on point, extraordinary to catch their attention and turn them into customers.
On the other hand, you’re a business owner – why do you have to learn how to write?
Your job is to run your business, take care of the clients, and make sure that your company’s liquidity is stable. It’s not your job to know how to do every aspect of your business – that’s why you hire professionals to do it. And when it comes to writing, freelance copywriters can save you a lot of troubles and headaches.
Why freelance and not full-time copywriters, you may ask?
Well, we’re here to share the list of benefits with you.
Let’s dive in.
1. You’ll Save Tons Of Money By Hiring Freelance Copywriters
There’s no question about this – hiring freelance copywriters can save you a ton of money.
Just like with any other freelance job, you as an employer are not obligated to pay for any insurance whether that’s life insurance, dental insurance, medical insurance or to cover any taxes for the freelancer.
Also, unless you agree differently, you’re not obliged to pay for the equipment the freelancers use to get the job done, which in most cases is either a PC or a laptop. It’s every freelancer’s responsibility to use their own PC or laptop to get the job done.
Plus, you can only pay them for the job they do. You can agree to pay them per hour or per project, and that’s it. You don’t have any additional costs.
Imagine what you can do with the money you’ll save – you can invest them in other parts of your marketing strategy!
2. Freelance Copywriters Are More Self-Disciplined
This is the key difference between having a full-time copywriter and hiring a freelancer.
A full-time copywriter knows the daily tasks, the outcome, the deadline, and the paycheck. Their job gives them the security they want, knowing that they don’t need to worry about the next month’s paycheck.
But things are not that simple for the freelancer.
The freelance copywriter must maintain high discipline at all times. They have exceptional work ethic because they know that their next paycheck is not guaranteed – unless they finish their job.
That’s why they’re extremely dedicated to their clients. Also, freelance copywriters are more effective too, they can get done more in less time.
Perfect deal for any business owner.
3. They’re Niche Oriented
This is a common practice in the freelance writing industry. Most freelance copywriters are working in one particular niche only, two at the tops.
Why is this a thing?
Because they figured that being an expert at one thing can bring them more income and stability. Plus, their dedication and professionalism really increase their credibility.
When you’re hiring freelance copywriters, make sure to find out if they’re working in one niche only and if that’s your niche in particular. You can find a lot of niche-oriented freelancers at Brybe Marketplace, check it out and see for yourself.
4. Stop Delegating Writer’s Work To Your Non-Writers
This is a mistake most start-up owners make.
Many of them underestimate the difficulty of creating persuasive sentences to address customers’ needs. That’s why many business owners think that copywriting is something that can be done by just about anyone – even developers! It doesn’t make much sense to ask your developers to write product descriptions, right?
You need to hire a dedicated freelance copywriter who will do this and other writing-related tasks for you. Copywriters can create your brand’s voice and can work on developing that voice through multiple channels and different writing forms. Whether their tasks are writing a blog post, landing pages, email newsletters, ebooks, etc., all of this can be done by one individual. When all of this is done by your freelance copywriter, you can have a unified brand voice through multiple channels.
5. They’ll Offer You A New Perspective
Finally, hiring a freelance copywriter may give you an entirely new perspective of your business!
Freelance copywriters have worked in multiple fields, for different companies, and in multi-national work environments. With their knowledge and expertise, they can provide you with a completely different perspective, and new ideas that could potentially, bring you to a new market and new audience.
Hiring freelance copywriters can be the key to your success. You’ll save time and money, you’ll have a professional writer on your team, and you’ll find new ways to connect with your audience. Every brand can benefit from having a skilled copywriter, now it’s time for you to find the most suitable for you.