Whether you are a business owner or a blogger, including WordPress in your content management system can make your life simple and easy. Together with optimization versatility, its responsiveness can make your WordPress enabled blog successful on the internet. Also, this is your best bet to add your blog to the list of the WordPress blogs that exist at present.
Aside from exciting experiences, WordPress comes with plugins and tools that can lend a helping hand in promoting your content practices that offer more value to your blogs. Given these benefits, you may want to migrate your website to WordPress without any hesitation.
Still, you may want to weigh its pros and cons before finalizing your decision. Vulnerability to duplication of content is a major downside of using WordPress for blogging or business promotion. Content duplication puts a blog at the risk of losing its position in organic rankings.
Luckily, there are some proven methods to fix the issue. Here are some simple ways to do it.
Tags are a great way to add a description to your page. But when you add one to your article, there is also the possibility that it can redirect users to a page that may also contain additional information.
If it is a blog, it can create a problem for your the article or blog of your primary website. That is to say, the former can potentially compete with the latter. At all costs, you would want to keep this possibility at bay.
You can consider adding a noindex dofollow tag. It will tell a search engine to crawl on your website and index it, considering the tags as lesser important items.
This step will enable you to keep getting quality traffic. At the same time, you will also be able to prevent the tags on your articles from competing with the latter. The visitors to your website will keep coming on your website for informative content as well as for the additional information on the tags.
A category page may involve several posts and articles resembling a tag. The H1 tags of such posts are vital as they provide a clue to the content on a page. It may either answer a question or it may simply provide a piece of information. Also, there is a possibility that it may not provide any of them. For this reason, it is considered as thin content.
Exceptions than the ones described above also exist. A search engine journal is a case in hand. In many ways, it resembles a WordPress website with categories that may relate to the niche of a channel. Under normal circumstances, it may not look so useful to a visitor but to people who look for specific information, it proves to be of great help. So, you may want to make it as useful as possible by adding meaningful tags to it.
You can promote the usefulness of a category in a search engine journal by introducing it to a meta robot index along with dofollow tags. Adding meaningful titles is another way of enhancing its value. Do not forget to think about including the schema. You can also include it in case you find it to be relevant in the series.
This way you would provide information to the search engine about what a page is all about and the information that categories. Also, it can tell what type of target audience can benefit from the information in it. In the process, you can get handsomely rewarded from the search engine. Make sure the categories do not compete with the page of your main website. This is all the more important if your website relates to a business.
3. Competing Topics
Similar topics of articles on websites can lead to a competition. The possibility of competition can be even more if articles have similar rankings.
Make sure you choose a unique topic so that it does not compete with the similar topics of articles on other WordPress websites. If you wish to avoid competition, refrain from choosing a topic that corresponds to listicles common questions.
4. Search Box URLs
If you are one of the WordPress experts, you would know that WordPress sites involve search boxes that are capable of generating URLs. At the time of linking, it is important to be aware of the latter as crawlers of search engines can find them, A search engine can index them upon being identified by crawlers.
Common search box URLs have identifiers that usually go after the main uniform resource locator with the patter a”?”. You need to go to robots.txt at first. Thereafter, think about including a disallow to the criteria. This way, you can either minimize or eliminate the possibility of issues related to duplicate or thin content.
To get desired organic search rankings, it is necessary to eliminate issues relating to duplication. Though it may sound like a taxing prospect, you can address the problems relating to thin content or content duplication with ease by focussing on the aforementioned aspects.
A post contributed by https://www.hirewpgeeks.com/