Whether you are starting a website for your company or an e-commerce site, only one ultimate purpose should be on your mind. That is, to appear on the search engine result pages and preferably be on the top ranks. Do not wait for the deployment of your online marketing campaigns to work on this goal. You can start it as soon as you design your websites. Here are some helpful tips that will improve the search engine optimization of your website designs.
Use a Sitemap
An XML sitemap contains a list of the URLs for the site and the meta data related to each. Having this on your site will help web crawlers to locate and discover the pages within your site. This will increase your chances of being included in search engines. There are several tools available in the web that could help you generate an XML sitemap for your website. Here is a nice software helping to deal with building sitemaps.
Use Accurate Anchor Texts for Your Page URLs
When you show a link that will direct readers to other pages within your site, use precise anchor texts that briefly describes what that page contains. This is not only helpful for your readers, but for web robots and crawlers as well.
Avoid Repeating Links
Yes; you want a certain page to gain popularity so you thought of linking it several times from other pages of your site. This may sound wise, but unfortunately, search engines will only count the initial link so the other links are basically redundant. Further, if the links are not naturally done within the texts, you may just confuse your readers.
One way to rank in the search engine result pages is the density of keyword use. The best way to make your site keyword-dense is to create blogs. Blogs are multi-purpose too. They also provide added content to your site and help you catch interest of your readers. You can also create your blogs with the help of appropriate seo reseller companies.
Make Your Brand Stand Out
Your website is a way for you to build your own identity amidst the over-crowded internet population. To help instill your brand in the minds of internet users, make your brand name stand out in your web pages. Most readers do not remember the exact URL of the sites they have visited, but a prominent brand name can help them search for your site on any of the available search engines. Being searched in this manner will also assure you that you will top the result list.
Avoid Having Too Many Links in a Page
Too many internal links will just crowd your page and interfere with your user’s experience on your site. Just show links that are relevant to the page your reader is viewing. This makes it easier for them to locate what they need.
Use Keywords to Name Images
When uploading images, videos and audio files, remember to give them accurate file names to best describe what is on the file. This allows the possibility of turning up in image searches. For instance, a reader searching for a blue dress will type “blue dress” on the image search, not “jpeg004”.
Direct Readers to Inner Pages
The home pages gets the most traffic in any website and inner pages tend to become ignored. Give these pages the attention they need to boost their popularity by providing links that will direct users there. However, as mentioned above, avoid redundancy.
Use Flash Sparingly
Flash is very useful for online games or files that uses extensive animation, but if your site do not need these, then do away with flash and just stick to your good old CSS/HTML. Search engines are more sensitive to CSS/HTML codes.
Use a Relevant Domain Name
Use a domain name that is relevant to your product or service, while at the same time easy to remember. This makes it easier for users to find your site using a web search. You may consider GoDaddy or Namecheap for registering a domain name. NameCheap is… cheaper 🙂