To build the subject in this post, let’s start off with some shocking yet interesting online shopping cart abandonment statistics:
- According to the most recent reports, over 70% of online shopping carts are abandoned without checkouts.
- The average cart abandonment rate is the highest for FMCG and textile companies.
- The abandonment rate for mobile shoppers is as much as 85% higher than customers who shop via PCs or laptops.
- Ecommerce stores end up losing approx. eighteenbillion USD due to cart abandonment issue.
All of the above-mentioned statistics are worrisome, particularly for small and medium-sized ecommerce businesses. The increasing competition and cut-throat atmosphere of the ecommerce industry havemade it difficult for business owners to resolve the cart abandonment problem. However, not all is lost. Before you start worrying about the solution, it’s important to get to the root cause of cart abandonment.
Statistics further reveal that if an online customer has to wait for more than 3 seconds for the checkout page to load, they’ll leave the cart unattended. Moreover, almost 55% of online shoppers tend to leave the checkout page if they have to enter their card details again.
So, does it mean that cart abandonment is directly linked to web design and website SEO implementation? Definitely!
Let’s delve deeper and uncover the ways to make your ecommerce store well-optimized and digitally attractive for today’s impatient customer base.
Targeting Affects Cart Abandonment Rate
Shopping cart abandonment is one of the most significant challenges that online businesses face in the modern-day digital landscape. Since more than half of online shoppers abandon their carts, it’s critically important for SME owners to avail professional website SEO services.
While there’s no way to prevent shopping cart abandonment entirely, there are some tactics that can help digital marketers and web designers lower the rate. Today’s ecommerce platforms are omni-channeled. And among many factors, UX design and customer targeting are the two key things that can be optimized to reduce cart abandonment risks.
SEO and UX Design are practically married to each other. With either of the half missing, web designers and ecommerce marketers cannot keep their customers hooked. Over the years, Google algorithm and social media platforms have evolved to cater to the changing business landscape. This is led to growing importance of UX design and its impact on cart abandonment.
How is UX Design the Key Tool to Ensure Complete Shopping Cycle?
From web design to the number of fields on your ecommerce website’s checkout page, UX plays a pivotal role in every part of an online store. Therefore, providing a top-notch online customer experience should be your utmost priority.
All in all, shorter checkout procedures can reduce the cart abandonment rate by as much as 60%. The more you can get your customer to check out faster, the lower are the chances of an uncompleted shopping cycle.
By redesigning your website design and making it more customer-centric, you can drive a 28% higher value and conversion rate.
How to Leverage SEO to Improve Checkout Process on Ecommerce Websites?
Some of the key reasons other than web design that lead to higher cart abandonment rate include:
- A shipping fee, extra taxes
- Website requiring customers to make an account
- Lengthy checkout process
- The website doesn’t compel customers as credible and reliable
- Dissatisfying return policies
- Insufficient number of payment options
While some of the above-mentioned reasons are solely linked to ecommerce fulfillment aspects, others like the length checkout process and UX, can be sorted using SEO re-implementation.
Here’s what you can do to make your ecommerce website checkout page user-friendly for the online shoppers:
A Black Button is Necessary
A black button on your checkout page that allows customers to recheck their information and save it for later use can be a game-changer. Many customers often complain about the absence of a review information button on checkout pages that ultimately leave them dissatisfied.
Allow the Online Shopper to Edit the Order at any Point
Many ecommerce stores don’t let customers edit their shopping carts once they’re on the checkout page. This makes the shopper feel irritated and angry, especially if they want to add something tothe cart that they forgot about.
Ecommerce checkout pages should be editable because if a shopper has to go through the entire checkout process, chances are they’ll leave the cart abandoned.
Show Return Policy
Online customers, especially the new ones, are already skeptical about the trustworthiness of online platforms. And therefore, they look for complete return policies and warranty information when checking out.
Return policies for different stores are different. This could be due to the ever-evolving pandemic condition or the fragility of products. Hence, don’t forget to be transparent about every detail to make to please and satisfy your customer base.
For additional SEO optimization on your ecommerce store, follow the tips mentioned below:
- Ensure fast-speed on ecommerce websites
- Use high-quality products images
- Make your ecommerce website mobile-responsive and clutter-free
- If you’re catering to international customers, add a currency editing option with auto-conversion
- Keep the checkout procedure minimalist and easy-to-follow
For maximum results, always consult with SEO experts and digital media marketers to learn all about latest ecommerce best-practices and effective strategies.
About the Author
Beck is a skilled SEO and GMB optimization expert and a proficient digital marketing specialist in San Diego. She has been linked with a reputable SEO company in San Diego, Search Berg. She’s regarded as the company’s one of the most reliable ecommerce website optimization experts in San Diego.