When you’re using the right methods, increasing your website traffic is not difficult. This involves factors such as optimizing your content, using social media effectively, writing guest posts and finding ways to get recurring traffic.
Optimize your content with the right keywords
It’s no secret that search engine optimization (SEO) is one of the best ways to drive traffic to your website. When choosing keywords, it’s important to pay attention to average monthly searches as well as the competition. It’s best to focus on less competitive keywords that still get plenty of searches.
Google’s Hummingbird search algorithm has made using words and phrases related to your primary keyword essential if you want to rank. It looks at topics rather than individual keywords. If you’re unsure about how to use these words and phrases correctly, you may need to find an SEO company, such as a SEO Company, to assist you.
Monitor your traffic statistics
You should always monitor your current traffic statistics to see how any changes you make affect traffic growth. Sign up to Google Analytics to see important metrics such as page views, bounce rate and traffic sources.
Use a mix of content
A good content marketing strategy mixes various types of content, such as blog posts, eye-catching photos, infographics, ebooks, videos and podcasts.
Work on your click-through rate
Click-through rate is an important Google ranking factor and there are many ways to improve your organic click-through rate. Write a compelling blog title using emotion, asking a question, creating curiosity or a sense of urgency.
Keep the title under 70 characters so it doesn’t get cut off in Google search. It’s possible to use a number of tools, such as CoSchedule Headline Analyzer to improve your headlines. Your meta description is just as important and should make viewers want to read more.
Improve your bounce rate
Bounce rate is a very important ranking signal. It’s no use improving your click-through rate and getting viewers to your website if they aren’t interested in your content and bounce quickly. Google takes this as an indication that your content does not provide what they’re looking for. You need to provide quality content that addresses their needs.
Optimize for mobile first
Google counts the mobile version of your site first and largely ignores the desktop version. Find out whether your web page is mobile-friendly with Google’s free tool. It also gives you recommendations on how to improve.
Optimize for each social media platform
Social media platforms all require different strategies and you need to learn how to optimize your posts for each one. Create a sharing schedule, add sharing buttons to your website and post during peak hours. Make it easy to share your content. For example, include some ‘click to tweet’ options.
Find influencers on social media who share content on your topic. Reach out with a non-pushy personalized email and they may share content that appeals to their audience.
Write guest posts
Writing guest posts helps to improve your ranking with links back to your site and also introduces your content to new people.
Build your email list
Building an email list enables you to get recurring traffic to your website. In terms of quantity and quality of traffic, email marketing often outperforms other traffic sources. Offer a sign-up incentive like a free ebook to build up your list.
These are just a few of the many tactics you can use to help you get more traffic to your website. Develop your strategies, stick to them and you will see the results.