SEO is pretty obvious when it comes to blogging. But, when it comes to eCommerce, it is a whole new ballgame. Whether you sell products or services online, you need to make sure people can find you. There is no point in having the best products at discount prices if people cannot find you when searching for products or services like yours.
The higher your site ranks, the better. If your page appears on top of a specific keyword, then there is an opportunity to get more clicks than if the page is at the tenth position on the search engine.
Needless to say, the average click-through rate for websites on the second page of Google is less than 1%. This is where eCommerce SEO services come into play. SEO consultants can help you rank higher in search results and people will be more likely to find you. The more traffic you get, the more likely you grow sales.
Here are lesser-known tips to improve your eCommerce SEO strategy and maximize sales.
Before you move ahead, study all the e-commerce business strategies. The trend in the market keeps changing. So, do proper research on different eCommerce techniques. For example, if your eCommerce is local, then prepare strategies for Local SEO for eCommerce business. Likewise, international SEO is the right approach if you operate your eCommerce stores in multiple countries. You need to understand the tastes of audiences living in different states and plan your eCommerce SEO strategy accordingly.
Attractive E-Commerce Website
Build a pretty appealing website to attract new customers to your eCommerce store. Hire an eCommerce developer to revamp the website or use a proper eCommerce platform such as WooCommerce, BigCommerce, or Shopify. The top features of an attractive eCommerce website are –
- Easy navigation
- Multiple Payment Options
- User-Generated Reviews
- High-Resolution Photos & Video
- Special Offers & Wish Lists
- Frequently Asked Questions (FAQ)
- Security Features (SSL certificate)
- Advanced Payment Options
- Detailed Shipping Information
Proper strategic methods to develop an eCommerce site are essential to improve your eCommerce SEO strategy. This can be achieved via content. It is the content on your site that visitors notice and read. So, make the content most effective. Write about the solutions you can provide to customers. Create a blog that fills in with all the important stuff about your website. This helps generate a good amount of organic traffic.
Recommendations & Reviews
Generate an element of trust for customers. You can do this by posting customer reviews and recommendations on your eCommerce site. When a visitor goes through your website, he or he looks for negative reviews and positive reviews.
So, ask your customers to rate and leave a review of your website/product/services. This will build your brand reputation. Most people choose to buy a product that has good reviews though they do not like it that much.
SEO-Optimized Product Descriptions
Going further with tips for eCommerce SEO services is great product descriptions. Use high-quality photos of your products. The photos must be somewhat real. Good quality photos of your products can build trust and strong relationships with customers. Also, make sure the product descriptions are written clearly and concisely. They should contain the weight, price, features, fabric, etc. depending on your products.
Earn a Good Brand Name
One of the most effective ways to improve eCommerce SEO strategy and encourage customers to buy from your website is earning a good brand name. Make SEO plans to engage in good online and offline promotions. Keep showering loads of love to your customers by providing quality products at awesome prices. Make sure to keep taking their feedback.
Increase Search Visibility
Increase the search visibility of your eCommerce website online. For this, you need to hire a professional eCommerce SEO consultant who can help you optimize your site and incorporate some good ways to get organic traffic. An eCommerce SEO service provider can help you by:
- Fixing broken links
- Speeding up your site
- Finding effective keywords
- Performing Off-page and On-page activities
- Writing thoughtful product descriptions
- Using strategic keywords in anchor text
- Using Google Ads to test your targets
- Making your URL structure easy for search engines to crawl
These are some of the proven techniques to improve eCommerce SEO strategy. Implement them to bring customers, convert them and grow sales. With these tips for eCommerce SEO services, you can attract customers to your website.