How To Do Advanced Keyword Research in SEO

Keyword research allows discovering the phrases and words people use in search engines. It impacts every SEO task you are performing like searching the content topics, content promotion, email outreach, and on-page SEO. The goal of keyword research is to know the target audience. For that, we must discover keywords using the keyword discovery tools.

How To Get Keyword Ideas

  • Brainstorm the topics

If you are an SEO agency, you have to deal with topics like SEO, PPC, Google Adwords, blogging, email marketing, website traffic, etc. Find those topics which are in great search by the users.

  • Search the Wikipedia table of contents

Wikipedia is one of the best places for keyword research. One could get different keyword ideas from here. Just type the keyword and go to the topic. From there one could get keywords.

  • Searches found at the bottom of the Google search results

This is one of the other ways to find keywords. These give keywords the vast majority of the people are searching for.

  • Find the keywords on Reddit

Your target audience may be more at Reddit. So, more keyword ideas could be obtained from here. Keyworddit is one of the SEO tools, which is good to find words and phrases.

  • Make use of Google and Youtube to suggest

They are one of the best platforms to search for keywords. Just type the required word on the search bar, below you will get different ideas related to the word.

  • Find popular topics using forums,

Forums are the area where most of the target audiences are found. So more keyword ideas could be obtained from these areas.

How To Use Keyword Research Tools

  • Google Keyword Planner

Through this tool, one could get more keyword information online. Here the data is obtained from Google. This is designed for Google ad campaigns and not with SEO.


Here they scrap the web for more popular keywords and present you the best. The information obtained is essential for your requirements.

  • Keyword Surfer

It is one of the keyword research tools that show up the keyword ideas from the Google search results. Just install the chrome extension and search for something in Google. Then, you will get the list of keyword ideas and data.

  • Ubersuggest

It gives out keyword ideas from Google search suggestions. It also gives data on each keyword like COC, keyword difficulty, search volume, and more.

  • SEMrush

It is a paid keyword tool that shows keywords which a site ranks for.

  • Ahrefs

It is a keyword explorer and a link-building tool. It gives out the data related to the keywords.

Keyword Difficulty

According to the top SEO companies, keywords are generally divided into three main categories.

  • Head Terms

These are the single-word keywords with many search volumes and competition. Some examples are vitamins, insurance, etc. Since the searcher intent is all over the place (someone might be searching for the car insurance quote, list of life insurance companies, or a word definition). The Head doesn’t convert very well.

  • Body Keywords

They are 2-3 word phrases with decent search volume and are more specific than the head terms. Examples are life insurance or ordering vitamins online. They have less competition than the head terms.

  • Long-tail keywords

They are four-plus keyword phrases and are specific. Examples are affordable life insurance for citizens, and getting vitamin C capsules online. But they don’t get the search volume. Longtails make the majority of the online searches. They aren’t very competitive.

Authority of Sites on Google’s First Page

To know the keywords completion level, search the keyword on Google, then look for the rankings. If the first page is made of Uber Authority sites, then one might have to cross the keyword from the list. But if you see a handful of blogs, then you are on the right page.

Steps To Choose Keywords

  • Think like the customer

Identify your target audience and put yourself into them and find the proper keywords.

  • Study the competition

Understand the competitors and conduct a study on them. Learn how they make use of keywords.

  • Understand the long tail keyword

These help to specify your product or service. They are less competitive and better to rank well on.

  • Use keyword research tools

There are different keyword research tools that give more data on keyword volume, trends, competitors, and more.

  • Analyze the results.

After finding the keywords, monitor them and analyze the results.


If you have any questions, please ask below!