For business owners who rely on online sales for all, most, or even some of their total profits, ranking high in search engines is an important part of overall success. After all, if your customers can’t find you, how can they purchase your products? Word of mouth only goes so far in the digital age. The good news is that because search engines are always adapting and updating their algorithms, you always have an opportunity to jump on board with a new website, or make improvements to an existing website. While it may take some time for the search engine spiders to pick up on your changes — anywhere from a few weeks to a few months — rest assured that your efforts will eventually be noticed, and most likely acknowledged in the form of a decent PageRank, Page Authority, and placement in search engine results.
Optimizing your website from a search engine’s point of view can be tackled via three very broad, continual points:
- develop a website that uses compliant code, a clean layout, and easy navigation
- use keyword-rich, relevant content
- increase links to your website (also known as backlinks)
- be consistent in updating and maintaining your website
Of course, there are specifics to get into with each of the above points-for instance, content management systems such as WordPress and Joomla have their own plugins and extensions that you’ll want to utilize for further integration with SEO. And if you plan on using social media to help promote your brand (pro tip: you should!), you’ll want to connect them with your website. But, a website developer or an internet marketing company is the go-to for assistance with the specifics of developing and optimizing a website that is specific for not just your niche, but your own personal business needs.
And most importantly, from an online merchant’s perspective, you’ll want to consider ecommerce solutions such as shopping cart software packages that support SEO and SMO. When considering ecommerce search engine optimization, you’ll definitely want a platform that is user friendly, not just for you but also for your customers. But again, a website developer will be your go-to for more information.