As we think of a website, it's mainly about three crucial components, such as URL/Hosting, graphics/design and written content. However, in today's time, we come across myriad of website creators concerned about the aesthetics and keenly in design but do not show the same amount of dedicated in the content.
Needless to say, Design is crucial as it sets the tone and emphasizes on the brand professionals, however, as they â€˜Content is the King, thus it should hold utmost place in your plan of things. Now even though written content come across as essential still at times it can be challenging to develop effective content. Following these ways, you can make the big difference.
Attract the Search Engines
You must agree that just by having alluring design on your website, you can't impress Google as it can be done only when you also offer informative content. Besides, written content is crucial for search engine as while visiting the page, they scan your text, do quality search while also probing for links and necessary articles.
Through search engines you get information that's significant to search terms thus keywords are the most crucial. When you present a lot of relevant content it proves to be vital in attaining the free ranking which drives most traffic to your website.
Present Your Story
It's pointless to indulge in SEO jargon and lingo as what actually matters the most is that you write content in a manner that it proves to be useful and helpful for your guests, clients and prospects.
Like while write the â€˜About Us' page of your company, mention things like, What is your business about, present goals - past, present and future, as well as insert images to divide large segments of text. Offer information in your content that's helpful in dealing with visitors' queries.
Just understand that you are handling an actual human being and not a search engine, so offer relevant information and ensures that your visitors keep visiting your website.
In order to write effective content, it's vital that you have great knowledge of needs and desires of your target customers. Like being a restaurant owner you must mention your business hours, a downloadable menu, images of menu items and food, along with restaurants' pictures.
Besides, it'd work best if you have a page about your catering service as well as accommodating large reservations is crucial. Besides, it is going to pointless having staff directories with bios on each employees, as that seemingly works best for a financial institution or a university.
Mix It up a Little
Now it's not necessary that your content is always words on a page, as it depends on what service or product being offering to you. Like take regard of other formats, like videos, a podcast for download and an alluring info-graphic.