One of the biggest mistakes that many new and experienced webmasters make, is getting carried away with keywords that do not relate to their site or the content that is posted on their sites.
This can be problematic as it will eventually begin to draw unwanted attention from Google’s “punishment” algorithms Penguin and Panda.
Why is this bad?
If there is one thing that Google hates, is dirty links, and the way that they make sure that webmasters are not spamming their search engines with links that are not relevant is to make sure that there is no space for webmasters to begin to spam their search engine.
To ensure that Webmasters are kept in line, Google decided to release two algorithms Penguin and Panda.
The way that these algorithms work is that they piggyback of Google’s WebCrawler so the when a certain keyword is searched that all the websites that are shown in the results are all 100% organic to the search keywords.
When Panda and Penguin eventually stumble upon a site that is not making use of organic content, the site is flagged and depending on the results of a survey of the site’s infractions the site can then be shut down for a couple of hours or taken off the search engine entirely and the webmaster banned from using Google.
As you know for SEO purposes when a site is permanently removed it can be quite an expensive and time-consuming task to rebuild the site and restore its rankings while the site is under the ever watchful eye of Google’s two algorithms.
What is the correct way to build a site’s rankings?
Having spoken to an Adelaide SEO service provider we discovered that there was no “correct” way of rebuilding a site’s rankings. Webmasters are free to do what they want to do, as long as they follow one simple rule;
Everything on the site must be 100% unique and Organic. This means that every piece of content that is created for the site must pass a plagiarism platform like Copyscape and be relevant to the site’s meta-keywords used in the site’s description.
According to Dgreat Solutions, another important aspect that was mentioned was the backlinks in which the site was using in their content not only has to be relevant to the content but the site as well, which is extremely important as a dodgy link can mean trouble for both webmasters.
It was also mentioned that building an organic site takes a lot of time, however there are ways to speed up the process, some of these fast-track methods are to make use of organic and ethical link builders and make use of ghostwriting services, as both of these methods help increase the speed at which you get your content out and if you are using a good service provider then the content will be 100% organic and unique.
However, it falls on you as the webmaster to check that your links aren’t dodgy and the content is unique and organic.
For example, say you own a website which is a horse blog, and on that blog, you write about your experience with horses and you do horse riding gear reviews. Anything horse related can be used to help you increase your rankings as long as the articles and the keywords match your style of writing.
This means that you can choose to write about horse racing, but if you specialize in reviews write it about your review of making use of a certain betting service.
If you decide to link to power tools and your website or content is not about building new stables or even relevant to the links that you have chosen to use in your article, you are taking the risk of Google’s algorithms finding and punishing you for malpractice.
If you want your website to generate money through blog posts it is a good idea to make sure that your posts stay a neutral as possible, meaning that you can link any links and Google won’t be able to punish you or your website for malpractice.
However, you need to make sure that your posts are 100% organic and spam free.