Despite the fact that the mentioned post was published three years ago, the councils we talk about are still important, so we recommend you take a look.
In this “second part” we want to focus on more specific and technical tricks, so if you really are interested in getting your website to get visitors, read on.
But before going into the details about SEO techniques to improve the positioning on a website, let’s start with a basic terminology.
What is SEO?
The SEO (Search Engine Optimization) is the process of improving the volume or quality of traffic to a website.
This is one of the most important processes that can be used, not only to achieve a better ranking in the search engines, but also to execute successful marketing campaigns on the Internet. Each SEO campaign focuses on a website, and if it is not well optimized for search engines, chances of success are minimized.
Major search engines (such as Google, Bing, or Yahoo) have primary search results, where web pages and other content such as videos or local listings are displayed and ranked according to what the search engine considers most relevant to search engines. Users.
Most search engines use an algorithm to determine where a website is ranked. The criteria are different for each engine, but all engines share several points in common. It all comes down to the type and amount of content provided on a particular website, the level of optimization made on the site and the popularity of the website.
7 Tips for Optimizing Positioning
Do you want to be successful in your SEO strategies? Good practices begin with avoiding the bad habits of the past, so eliminate ineffective practices and replace them with strategic tactics focused on content.
Here are 7 ways to get your website to be among the first search results of browsers:
Have a Strategic Approach to Your Keywords: Without proper keyword research, any SEO campaign is doomed. Keyword research sets the stage and foundation for a web positioning campaign.
Adhering strictly to a rule of originality: When it comes to SEO, originality refers to avoiding duplicate content or the same existing text in two different URLs – something that should always be avoided. Reissuing articles from other sites is not only a possible copyright infringement, it also creates duplicate content, which can ruin the search rankings of the website.
Strategically Adjust Site Navigation: The way in which a website’s navigation is structured plays an important role in how search engines determine the importance of each page. In short, the more linked a page is to the website, the more PageRank flow you have, so you have more chances to rank the page in the first results of the search engine for the relevant queries.
Optimize web elements: Title tags and meta descriptions must be present on every page of a website, and they must be relevant and optimized. Titles and descriptions that are too short or too long can damage search engine positioning efforts, so it is better to audit the website to identify problems with these elements. Other elements on the page that influence the ranking algorithm include H1 tags, content length, internal and external links, ads, images, and bullets.
Improve loading speed: The loading speed of a site is a key factor in determining the position of the keywords in search engine rankings, and also affects the conversion rates of visitors to Leads. Tools such as Pingdom allow analytics of the loading time of the website in order to use the resulting information to optimize images or code fragments that cause long loading times. Updating hosting from a shared server to a dedicated private or virtual network (VPN) configuration can also significantly reduce load times.
Do not Buy External Links: Because the quantity and quality of inbound links have a significant impact on a website’s rankings, the temptation to buy links from other sites is strong. However, buying and selling links are against Google’s Webmaster Guidelines. In addition, search engines are programmed to detect suspicious links
Being natural : While keyword density was a popular concept five years ago, it is now irrelevant. Instead, relevant content is playing a key role. Therefore, you need to focus on providing useful information rather than tailoring this content to the keywords that you want to optimize. So, you have to be as natural as possible in creating content, which must be unique, relevant and of high quality.