You most certainly want your site to be viewed by as many eyes as possible- whether your goal is to educate, entertain or promote the sales of your service or product. Whenever you talk about making your site visible and gain it the traction it needs, search engine optimization (SEO) comes into the play.
Why Does SEO Matter so much?
Well, SEO is the one that makes your website understanding easy for both user and search engine robots. The AI implemented search engines judge the sites through sophisticated algorithms and rank them accordingly. These algorithms are difficult to dodge and require you to put proper effort and SEO strategy to optimize your site.
Nowadays most of the sites are created through free and open sources like WordPress and Wix. Such sites require a whole proper strategy to optimize them. If you have a WordPress site or blog and wondering about its optimization then you’re in total luck today. Because we have gathered 7 simple ways you can optimize your site effectively.
7 simple ways to optimize the WordPress site
- Choose your WordPress hosting provider “VERY” Carefully:
Web hosting provider is vital for the SEO of a site. Since Google and other search engines take speed very seriously into account, a good hosting provider can help you greatly to push your site towards the top of the SERP’s (Search engine results pages).
Web hosting provider also greatly affects the downtime your site experience. And also the physical distance between the servers and the visiting traffic. Search engine judges both of these factors in order to rank your site.
If you’re creating a website for yourself then you might want to choose a host that’s reliable and provides additional features in order to boost the overall performance of the site. Blogging scout can guide you with the choice of hosting providers. It also offers free service trials and deals you might want to avail.
- Always choose a theme that’s optimized for the search engines:
The theme of your site is one of the important choices you’re going to make for your site. Your sites overall appearance and layout depend on it. A theme can make a website seem complicated or user-friendly. The appearance and layout can provide new functionalities and plays a great role in the SEO.
For example, a heavy theme which may seem beautiful and eye catchy can affect the speed of your site which is crucial for ranking higher on search engines.
The language or format used to develop a theme also matters a lot because clean codes give your site a better chance to rank higher on SERP.
Therefore pick a theme which is SEO friendly as well as catchy.
- Must use of dedicated SEO Plugin:
If you’re new to WordPress and its functioning than you might not know a lot about its plugins. WordPress plugins are additional pieces of software add-ons that can be installed to add new features and functionalities to the website.
There are WordPress plugins that can help your site to do just about anything- including ranking higher on SERP. In fact, several plugins are developed for the sole purpose of improving the SEO of the site.
For better SEO results you can opt for comprehensive SEO plugins like Yoast and others.
- Create a sitemap for your site:
You all must be wondering what is sitemap or many of you know it already. For those who are new to it, the sitemap is a list of all the pages and content available on your site organized in a hierarchy. It provides birds-eye view of the layout and content of the website.
Once the sitemaps were usually designed to let users navigate the website but now are mostly designed to communicate information to the search engine robots commonly known as crawlers.
Sitemap to your site doesn’t boost the SEO directly but still adds value to the procedure.
- Use Heading tags into your content:
Content is the Backbone of SEO without which it cannot function. A well written and high-quality content can greatly affect the performance of the site. Google algorithms also judge a website over the content it offers and several other contextual factors.
While sitemap provides a birds-eye view to the crawlers of the site but it doesn’t educate them what the content available on the site is about. So it is a good practice to use headings, bullet points and facts and figures so that crawlers can easily check the credibility of the content and thus of your site’s.
- Always build a content around the keyword:
Usage of the high-density keyword is important and attracts the crawlers without putting much effort. Build your content around the keyword rather than fitting the keyword forcefully into the content. Because maybe that keyword would gain traffic but if it doesn’t turn out to be informational for the user they won’t stay long on your page and certainly won’t respond well.
Following are a few things you need to consider while creating content:
- Avoid keyword stuffing
- Also, use long tail keywords
- You can also induce least searched keywords in the content to increase their ranking as well.
- Incorporate useful internal and external links:
Always link your content to the internal or external links which can add value to the content. For example, if you’re describing a strategy for SEO then support it with another article or blog which validates that the described strategy brought a significant traffic to their site.
I hope this article helps you devise a better SEO strategy for your WordPress site.