Optimizing your website and content as per the search engine SEO guidelines is really great. It is crucial for ranking on the search engine result page and also for driving more traffic. But there are some mistakes that we often make.
Digital marketing is regularly evolving, and you need to adapt to the changes. This is often the reason behind the SEO mistakes, which you make. So, you always have to be up to date with the changes and latest trends.
When you know about the most common SEO mistakes, you will be able to eliminate those from your SEO. Being an SEO executive, you will have a basic idea about “what is SEO and how it works.” So, now I will guide you with 7 Key SEO mistakes.
1. Not Auditing Your Website Regularly
When you are not auditing your website, you are simply begging Google not to rank you. When you do not know the issue with your website, you will not be able to fix them. And doing that once in a blue moon will never help you to rank well. So, audit your website regularly just the way you floss your teeth.
2. Writing Content For Bots Rather Than Human Readers
Maybe we all are so focused on outsmarting algorithms that we have forgotten that we are actually writing the content for human readers. Stuffing with keywords, reaching a certain length, building backlinks are the old ways now. At present, you need to create content both for keywords and obviously for those human readers.
3. Creating Content Just To Increase Volume
Another most common SEO mistake that I have seen many are making is that they are only creating content for increasing the volume. You need to craft content with intent is really vital. This automatically connects back to keyword research and user experience. Your piece of content has to be created for solving a problem that your users have.
4. Optimizing Keywords For Irrelevant Content
Though a keyword has high search volume and low rank-for difficulty, drop it immediately if it is not relevant. You always need to focus on optimizing keywords specifically for relevant content and search intent. And for relevant keyword ideas, you can always use different types of useful tools like Google Keyword Planner.
5. Chasing New Tactics Regularly
SEO is not at all like social marketing, where you are free to test and see results within a matter of minutes. In order to see your hard work paying off, you need to wait longer. So sailing off on a wild goose chase for all the new tactics that are coming every day is another SEO mistake that many make. Rather, you should always stick to a solid strategy.
6. Creating Content That Is Not Link-worthy
Let’s face the truth, and that is everything that you will create is not going to be amazing. But everything which you choose to publish can be amazing. So, you need to strive to have the most link-worthy content possible. One of Google’s most important ranking factors is the quality and quantity of only unique referring domains.
7. Measuring The Wrong KPIs
Rather than counting on ambiguous metrics, you need to focus on those key performance indicators that are relevant to your site. Any metric can be a valuable KPI for you, but it has to make sense for that. There is no specific thumb rule that you have to follow here; as for different businesses, it will be different.
Next time you optimize your website as per the search engine, make sure that you are not making these 7 key SEO mistakes. Then, keep all these things in mind, and start your SEO campaign with an effective, solid SEO strategy.