5 Ways SEO Aids Digital Marketing


Are you moving forward into the digital age? Are you having the feeling of staying behind your competitors or being stuck in the marketing groove? Then the problem lies in your marketing strategy. Maybe, you have not embraced yet digital marketing to the fullest as the main avenue for your business success.

What is digital marketing?

According to Wikipedia,

“Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

So, if you want to adopt the best in digital marketing strategy, you need to be aware of two things:

  1. All the assets and tactics that fall under the umbrella of digital marketing
  2. The apt way to stay connected with your audience

Search Engine Optimization (SEO) is one of the most important tools in the arsenal of digital marketers. Well, if you do not know much about it, the help is here:

What is SEO?

SEO is an integral part of online marketing strategies. It is a cost-effective solution for driving traffic to your website and getting higher rank in Search Engine Result Page. Effective SEO techniques offer lasting impact over time.

Why is SEO an integral part of the overall online marketing mix?

This is exactly what I am going to discuss today. In this post, I am going to share 5 key ways how SEO aids digital marketing and why it is essential to include SEO in your digital marketing strategy.

  • Improves Visibility

In today’s market, owning a business but not having a strong online presence is almost like having a business but not telling anyone about it. And having a website does mean you have created a strong online presence. There are thousands of websites in each and every business domain. So if you want to stand out from the crowd, your website should come on the first page of search results when a potential customer searches for your products or service.

In other words, an SEO optimized website can give your business a strong online presence.

SEO helps your website get the higher ranking, better online visibility, more traffic from organic search and eventually have greater brand exposure.

  • Builds Trust & Credibility of Your Business

Just imagine when somebody searches for the product or service you offer, and your website comes on the first page of search results. Won’t it build trust and credibility for your brand? Yes, my friend, it does.

Higher ranking and exposure help your business stand ahead of your competitors and achieve an authority. This authority builds trust and credibility, which eventually you can capitalize on as a marketer.

  • Skyrockets Conversion

My friend, conversion starts when you have visitors on your website. That is why Search Engine Optimization and Conversion Optimization actually complement each other.

SEO is not only about driving traffic to your website and increasing online visibility. It is also about boosting revenue-driving conversion and motivating the existing customers to visit again to your brand time to time.

In a nutshell, the more qualified traffic SEO directs to your website, the better result you can notice in your conversion rate.         

  • Results in Cost-saving for Business

SEO helps you branding a business, improving ROI, building trust and more. There is hardly any kind of digital marketing, be it email or PPC, can do the same. What’s more, SEO is the most cost-effective way to make the most out of the people who are constantly searching online for the products and services like yours. Also, you must remember that SEO directs more sales-ready traffic to your website than any other digital marketing channel.

  • Gives You Access to New Data

Dan Zarrella, the renowned social media scientist said,

“Marketing without data is like driving with your eyes closed.’’

And SEO helps you have access to new data about your customers. During the process of SEO, when you start having an increasing amount of visitors towards your site, have a keen look at your site’s analytics account. There you can find the detailed information about on which keywords your site is getting maximum visibility, how much time users spend on your site, the visitors’ locations, and even what time of the day they stay online.

This information will certainly help you plan digital marketing more effectively.


Hope, you have understood that SEO is the soul of any digital marketing strategy. Just stay updated with all the algorithms and implement proper techniques accordingly; you will be all set to stand ahead of your competitors in the digital marketing arena.

What about you?

What SEO strategy you have found highly effective for your website? Have you received any positive result yet through SEO? Feel free to share it in the comment section.

A post by Kamalika De (2 Posts)

Kamalika De is author at LeraBlog. The author's views are entirely their own and may not reflect the views and opinions of LeraBlog staff.