No business can function today without a well-designed and well-strategized website. A website works as the digital representation of any business. In other words, if you don’t have a website, you are surely missing out on the most effective digital marketing tool for your business.
Buying habits have seen a sea of changes, and so how the companies behave. The internet and related digital technologies have further fuelled these changes. Today, customers browse the internet at first when they need a product or service. Therefore, even a small local business must fortify its online presence and reach out to the relevant traffic. In this context, we will discuss how a business can maximize its leads and boost conversions.
- Optimizing Your Website
When a potential buyer visits a business website for the first time, he/she immediately perceives an opinion about the company. And, no one can undermine the importance of the first impression for creating leads or business. Therefore, you need to optimize your website for the desired generation of leads. You can seek assistance from professional web development and digital marketing agency to achieve your website goals. However, be precise and transparent about the way you want the website to perform.
You will be surprised to know that the users leave any web page in around 10-20 seconds most of the time. Therefore, your website needs to be bang on point! It should tell visitors about the type of your business in the first few seconds. However, many business owners fail to achieve that. Besides, many make the mistake of cluttering the websites with lots of content. So, what is the way out? The content should be concise, clear, and focused for the target audience. However, to achieve that, you will need to identify visitors to your website.
Websites, which are successful in capturing the visitors’ attention quickly end up having more users completing conversions. In a nutshell, it’s about communicating the relevant information of what your business can offer them.
- Using Google Analytics
Google Analytics is undoubtedly a great way to increase leads through your website. It is effective as it offers you analysis and data from the perspective of a user. As a business owner, you can use this information to enhance their experience, which will eventually boost your website’s conversions.
Google Analytics comes with various tools to help you understand ways to improve your conversions. Of course, it is tough to get people on your website in this highly competitive scenario. But, it is even more difficult to keep them there. Specifically, the behavior tab is excellent for assessing the interactions between the users and your website. Besides, this section primarily offers data on why users are leaving your website and why the conversions are dropping off.
Once you know the problem area causing visitors to abandon a particular page, you can chalk out strategies to keep the users intrigued. Besides, you can keep them on your website through the point of conversion.
For example, the homepage of a website may have the highest exit rate. It is alarming as it means the visitors are leaving as soon as they hit your website. So, it is important to review the page from the perspective of a user. The probable reason for a high exit rate may be that your homepage cannot provide the answers your customers are looking for. Besides, the confusing navigation may also prompt your visitors to leave.
Taking one step further, you should compare this with other Google Analytics metrics, such as the time on site. This is essential as a page with a high exit rate does not always need to be termed as bad if the time spent on that page is quite high. On the contrary, it means that the visitors are reading the content and finding it quite helpful. So, a simple step-by-step guide for effectively using Google Analytics is:
- Set your goals clearly in Google Analytics for each page
- Then, define what a lead means to your business
- Track the conversions
Once you have a clear picture through Google Analytics, determine what actions you want the users to take as they advance through each stage of your sales funnel (submitting a form or requesting for more information).
- Incorporate Testimonials for Better Lead Generation and Conversions
Nothing promotes the trust and loyalty of a website better than favorable customer reviews. Besides, testimonials raise a visitor’s affinity to your product/service or the broader picture of your business. In other words, testimonials help the visitors perceive a lesser risk while buying a product or service.
Testimonials further increase conversions as customers buy from a website that has positive testimonials. On the other hand, a website without testimonials may make a visitor doubtful about the products or services they are offering.
- Use Videos for Keeping the Visitors Intrigued and Enjoying Better Conversions
Videos are surely the best conversion tools for educating your customers about the products or services you are offering. This knowledge further helps them to make decisions about purchases. Besides, videos effectively explain the benefits and unique qualities of a product or service in a few seconds. As a result, people end up staying on your page for longer, sinking in your brand’s message and completing conversions.
Along with videos, you can also use infographics to enhance customer experience and improve your SEO.
- Keep Testing and Keep Improving
Every business functions in a different way. So, every solution cannot be suitable for all. Therefore, you need to test all the tips for yourself and determine what works the best for your business. Experts advise you to go for a split test for your lead generation page and make minimal changes from one landing page to the next. Thus, you will be able to understand if the changes to your design, call to action, or colors are affecting conversion rates or not.
Now you know the five best tips to increase your leads through your website. So, how about incorporating these things to enjoy a massive boost in conversions? Then, get in touch with an expert and see how he/she can make a sea of differences. We wish you all the success in your business!
