SEO is quite a complicated topic to discuss. Search engines like Google and Yahoo are always changing their algorithms in order to improve the relevancy of their query results. Search engine optimization is mainly comprised of two different aspects: On-page SEO and Off-Page SEO.
If you don’t know the difference, on-page refers to practices that you can implement on your own website, without having to deal with other parties. Off-page optimization means performing different actions which don’t fully depend on you, but rather on the resources that you’re accessing.
The most common off-page SEO practice: backlinks. These elements are extremely important, as they show search engines how relevant your website is. The best types of backlinks (and the ones that count the most) are usually coming from authoritative websites within your niche.
But, building and receiving quality backlinks usually takes time. In order to do something productive in the meanwhile, we have prepared a list of 5 proven off-page SEO techniques. These won’t really help in case you’re just reading them and skipping to the next article.
Therefore, try to apply as much as you can and you will see results.
Find and Fix Broken Links
Broken links are very common nowadays. Look at Wikipedia as an example. Most people use it in order to find relevant information on any possible subject and topic. Still, Wikipedia’s content is generated only by users. Therefore, some people might not see it as the most reliable place to go.
That shouldn’t preoccupy you. Instead, you should know that you can leverage this platform for your own SEO ranking purposes. Because Wikipedia contains many broken links, you can look for opportunities to fix them. This way you’re contributing to the wellbeing of the platform, and you’re also building a powerful backlink.
In order to find broken links, you must perform a Google search that looks like this:
site: website link [keyword] + “dead link”
Google’s going to show you a list of pages that contain broken links (or dead links). Go through the pages and find the broken links by performing a “CTRL+F” search. Type in “dead link” and you’ll be directly taken to those links. Replace the broken link with a page of yours. The landing page should always contain relevant information!
Find Guest Posting Opportunities
Here’s another powerful and quick backlink generator strategy. Guest posts. They’re extremely demanded, and you can build unlimited backlinks only by contributing to different websites that are closely related to your website. These sites should never be in direct competition with your product or service.
All of the posts that you submit should be extremely qualitative and relevant for the blog’s target audience. You’re not competing just for backlinks here. In case people like your content, they’ll follow you back to your platform. This is also a strong SEO signal!
Michelle Austin, a professional copywriter over at Superior Papers suggests that:
“No website will approve your posts if you’re not bringing real quality to the table. Firstly, they want to serve their readers only relevant content. Secondly, they’d never risk their SEO rankings over a mediocre piece of content.”
Create and Promote Infographics
Today, infographics are more relevant than ever. They’re the best way to improve your social awareness because they tend to get shared a lot. They’re also super easy to view on mobile platforms; therefore, they’ve become quite an attraction for the everyday reader.
If you’re looking to present some boring facts in an interesting way, you need to learn how to create infographics! When it comes to search engine rankings, they help a lot. Why?
Because social signals (shares, likes, etc.) are definitely contributing to your ranking performance. In addition, you might just win a lot of backlinks, because webmasters in the field would be happy to integrate the graphic in one of their posts.
Approach Niche Influencers
Niche influencers are usually people who have a big social media following, they’re famous for something, or they just have a lot of fans and awareness. These individuals represent a great opportunity for anyone who wants to become more authoritative in Google’s eyes and not only.
There are two ways you can approach this strategy:
- Find influencers that are willing to give you a quote or an opinion
- Pay influencers in order to feature one of your blog posts or your website’s name
No matter what option you choose, linking your brand’s name to influencers that have large databases of followers will always be productive.
Become an Authority on Q&A Platforms
Q&A platforms such as Quora and Yahoo Answers could prove to be goldmines for those who know how to leverage them. People are constantly checking these type of informational sources because it helps them straightforward answers to their most pressing questions.
As an expert in your niche, you can be the one who helps them solve their problems. In order to make an impact on such websites, you need to consistently contribute to the community.
By doing so, you’re improving your brand’s awareness big time, and you’re also letting Google know that you’re an expert in the field. Of course, you’re also building backlinks to your website, and that truly counts when it comes from such authoritative platforms.
SEO results don’t come fast and easy. Search engine optimization is just like a system. The moment you realize how it works, the moment you’ll be able to take full advantage of it. Once you know how to do it, it’s all about consistent work. Don’t give up until you reach your desired result, and always keep improving one thing and another.