SEO attempts to improve search engine rankings, while social media helps in improving your business’s search engine rankings. The crossover between these two is known as social SEO. Search engines like Google do not allow signals from social media sites to directly affect the ranking of the business. Despite this social media directly impacts on SEO efforts. These two practices are tightly interwoven, as they share the same ultimate goal that is to attract the user. SEO Services Melbourne provides you a perfectly balanced service of social SEO.
Let’s go through the ways social media affects SEO:
How Does Social Sharing Drive Traffic To Websites?
Posting links to quality content on social media sites like twitter, facebook, etc. can garner likes, shares, and comments. This can encourage the users of social media to migrate to your official business websites. To grab your users attention and manipulate than to your website, the content should be attractive, effective and should be of standard quality. Linking your website to social media, builds up website credibility and can send your SERP rankings way to high.
To keep your brand at the top, engaging with prospective clients via social media is mandatory. By driving social traffic to your official website generates an organic ranking. This creates greater authority of your site in the eyes of every search engines such as Google or Bing.
How Can Social Media And SEO Complement Each Other?
It is proven that social media is a powerful tool for leveraging your SEO. Social media can impact your organic visibility in many ways. Social media amplify your content distribution and can cover a wider audience. Social likes and shares lead to longer content life. Content indexation can speed up, by the links of your content on social media. When your social media users follow your website link, it increases the traffic on your website.
The social media gives you an opportunity to understand that which type of content is more or less engaging, this can help you adjust your content strategy. Your company’s social media profile is more likely to appear at the top of SERPs because of branded keywords.
How Can Social Media Profiles Rank In Search Engines?
When your business name is searched in a search engine, then its social media profile is likely to pop up on its official website. When a company is able to rank its website as well as its social profile, then it is meant to take up a valuable real estate at the top of SERPs. This helps businesses to beat out competitors in terms of visibility.
There is one thing that every business should take care of, if they have their social media profiles, is that your profile should be active and you should be consistently engaging with your audiences. The most important thing is to target the platforms that resonate most with your prospective customers.
How Can SEOs Use Social Media to Build Links?
You can earn quality backlinks that will bring actual traffic to your website, this is possible when you use social media properly. There are many different ways to gain links using social media:
Links From Shared Content: A piece of content shared on social media, helps in bringing new visitors to your website. But when that piece of content is re-shared or retweeted, there are chances that it can reach to a maximum number of people and can generate more traffic.
Links From Social Media Profiles: Not every social media allows you to follow the links, but even after this, they are still one of the best opportunity to get traffic to your website.
Links That Are Gained By Outreach: When you build up a relationship with industry experts and opinion leaders, it can help your content to reach the new audience. This is the best option and it is also recommended by the SEO Services Melbourne to follow this tip.
Search Engines Are Partial To Specific Social Media Activity
According to the Search Engine Watch, the Google accounts for nearly three-quarters of search engine market share. Bing is the second most-used search engine. Bing is said to be looking at the social authority of users, which includes the people following them. While Google is naturally partial to Google+, this platform helps Google+ profiles to show up in SERPs, this puts your business directly in front of customers.
Even if social media may not have a direct connection with SEO, it influences online marketing. With the increase in social media users, a rise is been noticed in the website rankings. Even though search engines claim that the use of social media doesn’t directly affect SEO, it doesn’t it will not in future.