If you are reading this, I’ll assume that you are completely new to Search Engine Optimization (SEO) and you either really need convincing or you just have some questions before you finally decide that SEO is worth your money. Trust me, it is. I know that there are some skeptics out there, and if you are one of them, you should definitely be reading this. SEO is a must. There is no way your online business is going to survive without SEO. Here are the top 10 reasons why you must invest in Search Engine Optimization.
- If You Don’t, Your Competition Will
Today, all businesses are aware of the value of SEO. If you don’t yet know, don’t worry, you’ll know by the time you’ll finish reading this article. Nonetheless, your competition most likely already knows the value of SEO and has invested handsomely in getting the best SEO specialists to ensure that their website is visible on all corners of the web. While you are here reading this, your competition has probably acquired 100 more clients through SEO strategies that they have paid for.
- SEO Specialists/ Experts
SEO is an ever-evolving digital monster. There are so many tools being developed every day to facilitate it and they are not necessarily the same tools you’ll use tomorrow. There are also various strategies being developed, often to make the use of SEO tools effective and to gain an advantage over the competition. SEO in itself is so vast that there are people who have specialized in this area alone and they work fulltime on it. As a business, you will benefit significantly if you have one of these specialists by your side. Again, if you hesitate to get one, your competition is probably enjoying all the traffic in your market because they have one of these guys.
- Consider It an Investment
The money you’ll spend on SEO is nothing compared to the money you’ll make from an effective SEO strategy. Sure, it may take time to set things up and see results, but once things kick in and your efforts start yielding, you’ll appreciate it.
- It’s How Marketing is Done Online
SEO is the online equivalent of marketing. In fact, the term marketing and SEO are interchangeable on the internet. There is no other way you are going to do what you intended to do online. You had a website created to establish an online presence. And this online presence is to enable you to be discovered by the citizens of the internet. Without SEO, there is no way they are going to realize your existence.
- Traffic
If you intend your website to be visited by yourself and perhaps the staff in your company (if there is a staff), then don’t bother with SEO. But if you intended for the rest of the world to discover your business so that you attract as many clients and prospects as possible, then SEO is the only way. According to Ad5, the main function of SEO is making your website visible to potential clients. It is the only and most effective approach for doing this. Nothing else works. Really!
- Money, More Business, Boost Sales
Considering the previous point, the more traffic your website is receiving, the more money you are likely to make. SEO is meant to generate as much traffic as possible. As long as this objective is achieved, your website will receive the kind of traffic you need, and you’ll end up making so much money; in fact, way more money than you anticipated.
- Credibility & Trust
One of the major roles of SEO is to make your website show up among the top results on the first page of a search engine’s results page. Most people only look at the results that show up on the first page of a search engine’s results page. They do this because they have been conditioned to believe those are the best results; the one at the top of the page being the best of the best (though this is not necessarily true). An effective SEO strategy will ensure that your website shows up among the top results on the first page of a search engine’s results page. This means people will consider your site credible and trustworthy. After all, if Google ranks it that high, it must be a website worth considering.
- SEO Can be Outsourced
Remember I said that SEO is so vast that there are people whose sole purpose is to facilitate this role for websites. There are also companies that offer the same services. SEO is a fulltime job because internet technologies change in the blink of an eye. If you feel your company doesn’t have the time to bother with the nitty-gritty details of SEO shenanigans, you have the option to outsource and only be concerned with bills and how well your business is performing.
- It’s A Long-Term Strategy
It may take some time for things to kick in at first, but once they do, you are done and sorted for life. Of course, you’ll have to keep up with changes in technology and your strategies will have to reflect that. But the moment you start receiving traffic, chances are that you will keep receiving traffic – provided you keep up the good work. The main point here is that once things kick in, you won’t necessarily have to deal with so much work as is involved in the initial stages or setting things up.
- Respect and Authority
Remember that websites that show up on the first page of a search engines results page are considered more credible and trustworthy. On top of that, people will respect your website more and consider your website as one with authority. Don’t be surprised when people start writing articles and blog entries and referencing your website as their source of authority. According to yourwebsite.com, SEO is the only way for a business to be successful online.
