Building the Right Keyword Strategy Post Panda and Penguin Updates

Building the Right Keyword Strategy Post Panda and Penguin Updates

In a constantly changing landscape of SEO, every year, search engines like Google make significant changes in the Search Algorithms. Some of these changes are minor while some are major updates like Panda and Penguin, which affect the search results and rankings of websites to a great extent. Panda Update: […]

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Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing

Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing

Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]

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An Overview on the Hybrid Cloud Deployment Model

An Overview on the Hybrid Cloud Deployment Model

In his South by Southwest 2013 keynote speech, Dave Grohl said, "Now more than ever, independence as a musician has been blessed by the advances of technology making it easier for any inspired young musician to start their own band, write their own song, record their own record, book their own […]

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How to Avoid Anchor Text Over-Optimization Penalties

How to Avoid Anchor Text Over-Optimization Penalties

Most businesses realize the power of search engine optimization (SEO), but some get a little over-zealous and repetitive in their efforts. With 2013 bringing a rise in penalties due to Google’s Penguin 2.0 update, now is the time to rethink your SEO strategy and marketing efforts. Namely, you’ll want to […]

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The Importance of Internet Privacy and How to Protect Your Privacy with a VPN Service

The Importance of Internet Privacy and How to Protect Your Privacy with a VPN Service

There are over 2 billion people using the internet in the world, and for most of them, their online activity can be watched by others. Whether its checking a bank balance, sending an email, or just browsing a website, the vast majority of internet users get online literally unprotected against […]

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How to Create a Professional Looking Blog

How to Create a Professional Looking Blog

Whether you're starting your own company or already a part of a large corporation, having a blog is a great way to generate interest in your brand and establish your expertise and credibility. When you decide to start a blog, it's very important that your blog looks and feels professional, […]

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Optimise your Travel Website and Enhance the Customers’ Experience

Optimise your Travel Website and Enhance the Customers’ Experience

On a fundamental level, SEO (search engine optimization) remains an integral tool for small and large businesses alike. Despite this, however, it is a technique that has changed considerably since the turn of the century, thanks primarily to Google’s increasingly obvious penchant for content marketing and the development of a […]

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What You Need To Know About Google Penguin 2.0

What You Need To Know About Google Penguin 2.0

Is your website having trouble with the recent Penguin update? You are not alone. Other websites from white-hat seo websites to black-hat seo websites are also having the same trouble with the dreadful Penguin. Most websites’ seo campaigns have stopped to learn about this Penguin update and to modify their seo […]

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How to Preserve and Protect Your Reputation on Social Media

How to Preserve and Protect Your Reputation on Social Media

We all get a hearty laugh, facepalm moment, or a smug sense of schadenfreude when we see screencaps similar to the one above, living testaments to human imperfection. There are entire sites dedicated to these fails, whether they come from Facebook, Twitter, Reddit, SMS messages, and other sites where one is […]

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Survey on Google Local Carousel

Survey on Google Local Carousel

As a marketing professional, it was very important for me to know how people are searching on search engine and how they follow up to get the desired result. Learning this would make me able to optimize the websites accordingly. Yesterday, I went to a college and asked 10 people […]

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How Organizations Build Domain Name Recognition

How Organizations Build Domain Name Recognition

When nonprofit organizations and other community-based outreaches take their rising fundraiser needs online, they'll partake in the same process that every business does: registering their domain name. Unfortunately, the secondary portion of an organization resides within the brand recognition portion of their business. Below you'll find some nifty ideas to keep […]

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How Google Maps Can Be Used for Locally Marketing Your Business

Google Maps-Google.com

Not only is Google the most used search engine in the world, it also offers many different services, apps etc. that millions of people use every day. Thus it also offers countless opportunities for small businesses to promote themselves and really get their name out there. Many small business owners […]

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