Marketing

Why You Should Use a PPC Agency

It has been studied that almost 70% of buyer-intent keywords are paid clicks. This is just one reason to use a ppc agency to get your online marketing campaign going. Almost 70% is a large number. When you get such a rate of highly-engaged users who are looking to purchase and understand a PPC campaign, it is wonderful for your business. These campaigns can target audiences at the perfect time and place, and your company gets fresh traffic. Besides, you get leads and sales and a great return on investment.

Google Ads

If you’ve used Google Ads and Bing Ads campaigns and notices the clicks coming in, you don’t need other reasons to hire somebody to do your PPC. They can help you transform your budget into real sales and give you astounding results.

The Right Clicks

If you want to see how far PPC can take you, a ppc agency can take you there. They can develop landing pages and ad copy and do keyword research for you. They can find the exact locations and times for targeting and give you a mature PPC campaign that is sure to give you great returns.

A PPC agency can get you clicks right away because a PPC campaign can be made with speed. Within weeks, your PPC campaign will achieve success. While SEO relies on organic search and takes a longer time, with a PPC campaign, you can instantly benefit. With PPC, you can be exactly in the right position, where a customer utilizes PPC right at the point of checkout.

Quick Data

If you want to get quick feedback on a new product or project, you can use a PPC campaign for instant results. In no time, using PPC, you can find all the data you need, such as the time of day your ads are clicked on, the exact location of your users, the language they speak and the devices they use. You will not need to guess because all the information will be at your fingertips. You will therefore save money because you will know exactly where to allocate your spend.

When you do PPC, you can immediately do A/B testing on ads, landing pages and CTA buttons. Your marketing strategies will be aligned with your marketing intelligence and give you greater reach eventually. With mere SEO’s organic searches, you won’t have as much information on hand, but with PPC, you’ll get an accurate date on Ad Words and other Google services.

Lower Costs

They can be a lower-cost alternative to your company and business because they can target small geographic areas. With small geographic areas and few keywords, you can then find the best results needed to achieve bigger targeted areas. A PPC agency can help you start small and get bigger. It all depends on your budget and needs.

The Nitty Gritty

Lastly, a PPC agency can do a lot of the nitty-gritty for you. The legwork involved, such as monitoring bids, Quality Scores, and click-through rates are part and parcel of what a PPC agency can achieve for your growth. This is something you can do with code, but it’s always better to have somebody backing you up and doing the dirty work for you. Successful PPC companies can do all of this and more because they have the experience, skills and most of all the best optimization tools to work to your advantage.

Author Bio and Author Name: Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry.