In today’s competitive world, basically anything and everything can be sold over the internet easily and quickly. While some may argue that a physical store is more profitable than an online store, the benefits of latter are far exceed that of the former. It not only allows you to capture the ever increasing online shopping customer base but also permits you to widen your business’s horizon and sell more commodities that you could think of.
Though the benefits of an online store are plethora, in today’s competitive world, basically anything and everything can be sold online easily and quickly. While some may argue that a physical store is more profitable than on online one, the benefits of latter are far more than that of the former. An online store not only allows you to capture the ever increasing online-shopping customer base, but also permits you to widen your business horizon and sell commodities that you could hardly think of selling through your physical business.
Lunching one can be daunting task, especially for small businesses. But the best part is, there are wide ranges of eCommerce vendors that can help you design as well as maintain an online store easily and at the most affordable prices. Though the benefits of an online store are plethora, launching one can be a daunting task, especially for small businesses. Thanks to website builder tools, setting up an online shop site by non-techie is far more convenient than you could actually think of.
So what are the benefits of having an online store?
Lower Start-Up Cost
Having an online business can apparently save you a lot of money. Rent, property tax, utility expenses, insurance and man power expenses can alone add up fast. In addition to these, with a typical store, you will have to maintain stock, the probability of selling everything out is quite low. With an e-commerce store the start-up cost is only a fraction of the expense and there’s also no need to maintain inventory.
The cost of building an eCommerce website typically includes – buying a domain name as well as hosting for the site, purchasing an SSL Certificate, paying a monthly nominal fee to a payment gateway of your choice and hiring a professional developer, if need be. To give you a rough estimate, you can expect to pay a start-up cost anywhere between $5000 to $50,000 depending upon the kind of website you want – a simple or a complex one. The amount of investment when compared to cost of opening and running a physical store is significantly low.
There are a mammoth of online website builders that allow you to develop your own website with utmost ease. Some common platforms available include – GoDaddy, Wix, Weebly, eHost.com, Shopify, Bigcommerce, etc.
Changes Can Be Made Easily
Another added advantage of having on online store is the ease of making changes. For instance, you need to change the price of a particular product range. With an eCommerce website, you can conveniently do so by simply changing the price of the product range in the back end. While on the other hand, in case of a physical store you will have to change the price tag of each individual product, the price mentioned on the shelves as well as in your inventory system.
One of the most important benefits of having an online store is the number of potential customers you can reach. As mentioned above, having only a physical store limits your reach immensely. While on the other hand, an online store not only allows you to target the domestic market but also to enter the international arena and widen your scope of business.
Online Marketing Results
So, how do you become visible to potential customers around the nation as well as to the world?
The answer is – Online marketing and Search Engine Optimization. The two, at present, are the most powerful tools of marketing and guess what – they actually churn out great results. Wondering the cost? Yet again, they are much more affordable than other known sources of marketing. Online marketing results can be easily mapped and measured as well as changes can be made based on your results. There are a wide range of tools that help track your website’s traffic, suggest changes and even compare your business’s growth over a period of time.
Developing a website has become much more convenient than it was five years down the line. No matter if you want to launch an eCommerce business, there are a number of website builder software that allow non-tech savvies to have space for their business online. In addition to these, the software also helps promote the business in ways you could hardly think of. So, stop wasting time! Get your own website running and ripe the benefits of an online business.