Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
Marketing
How to Create a Professional Looking Blog
Whether you're starting your own company or already a part of a large corporation, having a blog is a great way to generate interest in your brand and establish your expertise and credibility. When you decide to start a blog, it's very important that your blog looks and feels professional, […]
How Organizations Build Domain Name Recognition
When nonprofit organizations and other community-based outreaches take their rising fundraiser needs online, they'll partake in the same process that every business does: registering their domain name. Unfortunately, the secondary portion of an organization resides within the brand recognition portion of their business. Below you'll find some nifty ideas to keep […]
How Google Maps Can Be Used for Locally Marketing Your Business
Not only is Google the most used search engine in the world, it also offers many different services, apps etc. that millions of people use every day. Thus it also offers countless opportunities for small businesses to promote themselves and really get their name out there. Many small business owners […]
Videos as a Digital Marketing Tool
Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]
The Leading SEO Indicators in 2013
In almost every form of progressive industry, indicators are used to analyze data and forecast future performance. From the results that are generated, it is possible to adapt or tailor an existing strategy to achieve more effective results, and this method of working is prevalent across a host of financial, […]
Dos and Don'ts of Paid Online Surveys
Why would market research companies pay you for participating in their online surveys? Market research plays a significant role in the way a business formulates its advertising and marketing strategies. A business that knows its target customers is capable of creating the right products and services for them and increasing […]
How Restaurants Can Use QR Codes in Their Marketing Campaigns?
Mobile marketing campaigns (see successful examples) are becoming so popular that businesses are trying to find new and interesting ways to use mobile technology to market to their audience. This is especially the case for restaurants. Restaurant marketing campaigns are now using SMS messaging to reach their target audience. Despite […]
How to Market Your Online Business on a Tight Budget
The WWW opens a world of endless opportunities. Creating and maintaining an online business presence has been more practical than ever. However, the challenge lies in making a successful online business despite the tight competition. Because of the practicability and cost-efficiency of putting up an online business, many owners are […]
Advantages of Visual Content for Your Marketing Campaigns
Are you interested to learn how to drive traffic to your website effectively? There are several ways that you can use to attract more visitors coming to your site. Creating visual content is considered as one of the most popular ways to attract visitors to your website. More than 90% […]
Online Marketing Tips for Hotel Managers
Leading a company to success is a tiresome task that requires knowledge in various disciplines. You need to know how to probably manage employees to make them productive and happy. You have to develop good business relationships if you want corporate customers to stay with you - and you have […]
Marketing Lessons from Successful Apps
When you want to build a successful mobile phone application, it is important to devise a strategy. You do not have to be a tech genius to enter into the world of mobile phone applications. Instead, you can make a conscious decision to surround yourself by experts in the field […]