Over the last years, SEO has turned to a never-ending headache for internet marketers, entrepreneurs and business owners looking to promote their websites online. Adopting a solid and white hat SEO strategy can minimize their efforts to keep up with the regular algorithmic changes made by search engines like Google, […]
Marketing
Top Objectives when Establishing an Online Presence
If you plan to establish an online presence for your business or company and create the first web page, you have to consider the objectives and the main purpose of your new website. Every element and detail of your page should mirror the objectives. Not following this rule may result […]
The Importance of Customer Relationship Management in Online Markets
Customer Relationship Management (CRM) represents a comprehensive and extensive business marketing strategy integrating processes, technology and all activities related to customers. As a solid platform, pursuing permanent development and improvement, the Internet provides a solid base to deliver CRM services-the eCRM. In most cases, eCRM is a one-to-one experience, involving […]
Types of Online Joint Ventures
Online promotion is a basic consideration for the success of any business. A considerable part of this success mainly depends on the business partners, in other words, the people you establish partnerships with. Co-operation represents one of the most important aspects because, as you know, two heads are always better […]
How to Get More Traffic to Your Website with Article Marketing
Even though article marketing had lost a bit of its effectiveness in 2013 and 2014, there is no denying of its marvelous power. As a marketing tool, writing and publishing articles still has many advantages over other methods of online promotion. Due to its nature, article marketing is still a […]
The Importance of Original Content for B2B Marketers
In a recent article Michael Krigsman wrote: Content is King, but Context is God. He wrote that context is an emerging new trend that is going to take over content marketing. In his interview with a Hubspot CEO, the CEO pointed out how context is the next step in “refining” content… […]
Popular Brands Delivering the Most Effective Twitter Customer Service
Whether you're selling software or shoes, good and prompt customer service is at the heart of every successful business. While we cannot deny the fact that telephone-based customer service still exists, many customers do not get the level of assistance they desire. Consequently, customers (more than ever) are taking the route […]
Most Frequent Content Marketing Mistakes to Avoid in 2014
Content marketing - The buzz has been around for a while and everybody has already started building up their audiences through content marketing strategies. Undoubtedly, everyone is doing it, but the real question is, "how many of them are able to attain success"? Even though, content marketing is regarded as […]
Benefits of Verifying Your Yahoo Local Business Listing
Entrepreneurs and other small business owners are all too aware of the importance of having an online presence in the form of a blog or a website. However, of the millions of pages in the World Wide Web, businesses now also have to use targeted online marketing methods to reach […]
Effective Ways to Enhance Email Marketing Campaigns
Are you aware of the significance of email marketing campaigns for brand promotion in today's competitive market? A well-planned email marketing campaign that uses an exclusive email marketing newsletter design can be effective in promoting customer loyalty and trust, boosting brand recognition in the market, and increasing the revenue. An […]
Digital Marketing and Online Magazine Trends
The tablet market is expanding at an alarming rate. People are going digital; there is no doubt about it. It stands to reason, then, that the digital magazine industry is booming. The main aim of the 2010s century seems to be de-cluttering. Almost every human on the plant tries desperately […]
Strategies for Managing Your Online Reputation
The first page of Google can make or break you. If anything bad appears on this page, whether it's true or not, it will destroy you. Anything which comes after the second page largely doesn't matter because nobody goes there anyway. There are professional agencies which can manage your online […]