Krishen Sauble Iyer on Strategies for Search Engine Marketing

Since we spend nearly all of our days online, it should come as no surprise that we rely on the internet for information on what to buy next. Our dependence on the world wide web explains why successful businesses know how to use search engine marketing strategies (SEM). These strategies incorporate tactics that promote a website via search engines like Google. They can help your business’s website appear at the top of the list when searching for a keyword relevant to your brand. If this concept sounds new to you, you should undoubtedly start getting to know these strategies to improve your brand’s visibility.

Before asking yourself why search engine marketing is so important, ask yourself what your online traffic might look like in its absence. Because everyone and everything is digitally accessible, businesses must go the extra mile to get noticed. That is where SEM strategies come in. Suppose your business sells bottles of wine. In that case, for example, your organization should ensure that its website appears immediately when a user searches related words such as “chardonnay” or “cabernet.” Because of search engine marketing, businesses can guarantee that the hard work they dedicate to designing a website does not go unnoticed.

How to Develop an SEM Plan

Your organization first needs to create its very own SEM plan. Developing specific tactics unique to your business will help make sure your website gets noticed by all of the “right” people. Who makes up your target audience? Take the time to research who visits your website most often and who you would like to visit more often. After you consider your target audience, define your SEM goals. Perhaps you want a more significant proportion of your customer base to place orders through your website instead of over the phone. Having a “why?” behind why you want to optimize your search engine marketing strategies is critical for ensuring that they work for your organization.

Keywords are the foundation of any successful SEM plan. I suggest that your organization explores a keyword analysis tool to identify which keywords work best for your website. Since customers are always on the hunt for where they can get the best bang for their buck, keywords with a high commercial intent include discount, deal, coupon, etc. Brainstorming ways to use money-saving vocabulary in your website’s content is a great way to start making your website more visible on search engines.

Can You Take Steps to Build Your Website from Outside Your Website?

The answer is yes. Any digital marketing expert will tell you that a search engine marketing plan cannot stand on its own without link building. What is an inbound link exactly? It is a link generated by another website; when the user clicks on an inbound link, it takes them to your website.

When search engines rank tennis websites, for example, after a user searches for “best tennis rackets,” they rely on website saturation and popularity. Search engines measure website saturation and popularity by how many inbound links the website has.

Link building plays a significant role in influencer marketing. A tennis racket salesman benefits from having a tennis celebrity or professional athlete co-sign on their product. When a person with a social media platform or high-volume website explicitly mentions the tennis racket salesman’s website and includes a hyperlink to buy the salesman’s product, it is expected for that website to see brand growth.

Because link building plays such a formative role in the order of websites on a search engine, it is vital to think beyond your website when looking to grow its traffic. Some tactics for increasing the number of inbound links includes creating a YouTube channel. You may also want to submit articles about your website to article submission sites and include a link to your website within each one.

About Krishen Sauble Iyer

Krishen Sauble Iyer is the founder of MAIS Consulting Services. The consulting firm, which is nearing its first anniversary, is focused on providing its clients with exceptional business development strategies and identifying growth opportunities. His clientele includes marketing and contracting firms.

The San Diego native began his career in insurance marketing nearly two decades ago. Working with insurance distribution centers to enhance their brand visibility gave Iyer the tools to build a foundation in consulting. He later created Managed Benefits Services, a consulting firm that remains in business following Iyer’s departure to MAIS Consulting Services.

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