When trying to enrich your business customer base and looking for leads, you must take advantage of every verified approach or channel you can find. Sometimes, it’s not enough to just cold mail a random list of people. You need to curate and vet your targets carefully for the best turnaround.
With this in mind, it’s easy to see why using LinkedIn as an email source might be valuable. It is inherently a professional platform, and you’re more likely to get quality responses from leads generated here. But how exactly can you do it? Here’s what you need to know.
A Gathering for Top Professionals
LinkedIn provides a looking glass into the professional space like no other social media platform does. It’s a gathering of some of the most accomplished people on the planet and the perfect place to find the right emails to help push your business forward.
However, if you aren’t a regular user, you might not knowhow to find someone’s email on LinkedIn. Also, it’s worth considering some practical ways to do this besides manually searching for each person you’d like to contact.
Emails Displayed on a Profile
LinkedIn makes it very easy to contact users. When registering, professionals are prompted to include a business email or some form of formal contact so they can be reached. So, the most straightforward way to get emails for your cold emailing endeavors is to search for possible leads and get their emails from LinkedIn.
When you arrive at a prospect’s profile, you’ll see a button that helps you get their contact information. In most cases, an email will be included, and you can add it to your list.
Automatically With a Cold Mailing Service
We live in the 21st century, and you shouldn’t have to perform a task manually if you don’t want to. Instead of going into each profile and noting their emails, you could try to find a service that helps you automate this process.
All you’d need is the link to each lead you’d like to include in your campaign and a reliable cold email or campaign service. You should be able to import your leads into the app and extract the emails you need from each of them.
Don’t just assume a service can do what you want, though. Do adequate research into the pricing and capabilities before picking a service. The advantage of using this method is that you can validate whether an email is valid for your campaign.This will save you the trouble of manually verifying each email you want to use in your campaign.
Other Methods of Sourcing Emails for Cold Emailing
LinkedIn is a great place to start, but the scale of your campaign might be more than this. It’s normal to want to have a mix of sources. So, let’s discuss some other methods you could use to find relevant emails for your cold emailing campaign.
The Lead Magnet Approach
This method hinges on your business or company’s active social media platform or website. Traffic matters a lot for lead magnets, but you can be certain that the emails generated from this method will be relevant to your campaign.
So, how do you do this? A lead magnet is an offer posted on your social media platform or website. It’s a way to incentivize potential customers to enter their email information. The incentive could be a free product or limited access to a service. The more enticing the offer, the more effective the lead magnet will be.
Email Finder Tools
If your company already has a reliable email finder service or tool for campaigns, that would be awesome. However, you might face a challenge if you’ve never used one. Not every service offered in this regard is reliable.
You can’t always guarantee that the scraping service will provide emails leading to sales or quality interactions. So, take your time and vet every possible option. You can talk to colleagues in the industry and hopefully get a recommendation for good email-finding services. Just be careful.
Build a Custom Scraping Tool for Your Business
This is the most resource-intensive method on this list, as it might be an added expense if your team doesn’t already include a skilled developer. Programming scraping tools that do what you want them to do is complicated. It’s important to hire the right person for the job, someone with experience in the industry who will get you results.
Conclusion
While building a list of reliable emails from LinkedIn won’t be easy, it’s well worth it for a successful campaign. Take your time and get the process right; you will be amazed at the result.