You can’t really succeed in internet marketing and promoting your business or brand by using just one internet marketing tool. Every instrument available today, from social media to content and video marketing, works so much better when used as part of an integrated campaign.
Over the past couple of years, content and video marketing has been at the heart of many internet marketing campaigns. These methods are indeed effective in generating traffic and increasing your business’s online presence. In this article, however, we are going to talk about how you can use content marketing for link building.
Tune Content for Backlinks
The first thing you need to do when you want to generate backlinks through content marketing is to improve the content itself. Start by adding a persona to each article. Don’t just write as a brand; write as an expert in the industry you are in.
A lot of brands are taking this approach and personifying their content to build stronger relationships. Once visitors can connect to the content on a more personal level, they will be more eager to share the articles, images and videos on social media.
Social sharing is not the only goal you can aim for either. It is also possible to get quoted by other high-authority websites. The more value you add to your content, the more attention you will get in return.
Make the First Move
One of the biggest link building mistakes you can make – especially if you’re using content marketing as a way to generate backlinks – is not making the first move. You can’t expect others to link to your site if you never link to other sources in your articles.
Don’t hesitate to quote another industry leader – ideally one that is not a direct competitor – in your articles. As you share the articles on social media, you can tag the quoted experts or websites. The impact this tactic produces when done correctly is truly profound.
You’ll start getting top influencers and industry leaders reading your articles. Since the content is already tuned for maximum value and share-ability, you will have a big chance of getting experts and influencers to share your articles.
Use Data to Your Advantage
There are different content marketing strategies you can use to attract more backlinks. The key here is choosing the right ones to use. Do controversial topics work with your target audience? Do you need to be more practical? What kind of websites and link sources are you targeting?
To answer these questions, you need to understand several things. First, you need to know your target audience and the kind of content they appreciate. You also need to have a clear picture of the industry in general, along with a list of high authority sites that can truly benefit your link building efforts.
The best link building services from companies like Click Intelligence are now data-driven. They use insights and other information to help fine-tune your campaigns for link building success. By using accurate data – and applying the previous tips we discussed – you should be able to generate high quality, relevant backlinks without a problem.