Email newsletters might seem like a difficult task at first glance. However, there is no need to feel this type of pressure. There’s nothing that can’t be done if it is strategically planned and executed with an appropriate understanding. The following article can help you to take your email newsletter to the next level.
The first step to making a newsletter successful is by understanding exactly what an email newsletter is and how it works.
What is an email newsletter
Simply put, a newsletter that is sent via email is known as an email newsletter. It is generally sent to subscribers on a regular basis to maintain regular contact. The content of the newsletter might vary for companies depending on their purpose. However, the general format and the essential information that needs to be included tends to be similar for most email newsletters. While a daily newsletter might be more time-consuming when first starting out, you can start with a weekly or a monthly email. The content of your email might range from products to announcements or just regular updates about forthcoming events and highlights of the company.
An email newsletter is considered to be one of the most efficient tools of marketing for businesses that have an online presence. Other than promoting sales, these emails can also prove to be effective in developing the value of the brand as well as to improve customer relations. You can always personalize your email according to the changing needs of the market. Make sure that you always have expert feedback and don’t ignore technological aspects that can improve your overall conversion rates. For example, if you use a CRM like Hubspot, you might consider syncing it with Mailchimp or another email marketing service. This will enable your leads and customer information to be seamlessly accessed from anywhere with all of the information intact so that you can get maximum value out of your email newsletters.
The following are a few things that need to be sorted out prior to sending out an email newsletter.
● Figure out a purpose
The foremost thing for a newsletter, or anything for that matter, is its purpose. You need to be mindful about what purpose you have in sending out an email newsletter, and only then can you proceed fruitfully to further steps. Although the basic format of commercial newsletters remains more or less universal, there exists a slight difference in how you frame it according to your needs. For example, the one that is sent to subscribers regarding an upcoming event with a company will have a different context than one which speaks about a product launch.
● Include catchy CTAs
Irrespective of the specific goal of a newsletter, the general purpose is to establish stronger relationships with customers and to improve sales of the company. This emphasizes the need for a CTAs or call-to-action in your newsletter to encourage interaction of a subscriber with the company. The CTAs should be to the point and leave a powerful conclusion to the email. It is one of the best ways that you, as a company, can attract traffic to your online as well as offline activities.
● General layout
You need to plan out the structure of your email in accordance with its purpose. Otherwise it will look clumsy. An unplanned layout might be a huge turn off for the crowd and can negatively affect the growth of the business. Try and keep the structure neat and highlight the critical parts using bold colors and fonts. However, avoid the use of multiple elements, as that can also confuse the audience. Decide on one purpose of the letter and then go ahead with a particular layout to avoid putting unnecessary information to the subject.
● Content of the newsletter
Design an appropriate template for your newsletter, considering the time, location, purpose and the targeted crowd. Test your template for different screens such as mobile phones and tablets to ensure that they look equally appealing on all devices. Take special care of the linguistic details of the content that is being circulated in the email. Use of easy-to-grasp language is recommended, however, make sure that everything that goes into the newsletter is grammatically correct. Otherwise, customers may not take you seriously.
