A website provides many benefits for your business. However, knowing which platform to use to create one can be confusing because of the many options available. Among all those options though, one of the best ones for businesses is WordPress.
WordPress is a content management system or CMS. A CMS is a software that allows you to create, organize, and publish content, mostly for web publishing. It is one of the most popular platforms used for websites. Below are some of the major reasons why.
Free to Use
If you are operating a small business or a start-up, the last thing you need is to spend thousands on your website. With WordPress, you can create one for free because it is an open source software. There are other platforms, such as Wix or Weebly, that are also free to use. However, you will be forced to subscribe to a paid plan to gain access to their better features.
There are also a lot of free resources for WordPress websites such as free WordPress themes and plugins. These make WordPress sites dynamic, robust, and feature-rich.
With WordPress.com, you can create your site for free with no need to worry about anything. If you prefer complete control though, you can opt to go the self-hosted route and just pay for your domain registration and web hosting. You may also choose to create your own website and then simply pay for a well-made simple theme and highly usable plugins, and then put everything together yourself.
Ease of Use
You don’t need to know how to code in order to use WordPress. In fact, the intuitive interface gives you the ability to just drag and drop blocks of functionality to your website. Formatting the site, adding images, pages, blog posts, and the like can be done quickly. You would be surprised that you can even build a website in under an hour if your website does not require any special customizations. Plus, since it is browser-based, you can manage the site anywhere as long as you have an internet connected computer.
At the same time, if you want to get into the nitty-gritty of coding, designing your website in WordPress this way is also easy. You can choose to tweak just a few of the codes or you can code everything.
You can easily customize your site with different themes and plugins to create a website that is consistent with your branding. Web design is a crucial factor to your site because it helps strengthen your brand identity. It gives you an opportunity to connect with your customers, get your message across and increase conversion rates and sales. The ability to make your website whatever you want it to be makes it very scalable. Your website can grow as your business grows.
With the sheer number of WordPress themes you can find online, you can easily design a website that is unique and customized to what you need. You can easily go into the files of any WordPress theme you use and edit it to your heart’s content.
If you want to have an online store, creating one on a closed platform will cost you money. Platforms such as Shopify, for instance, will charge you a monthly fee plus tax. However, with WordPress, you can build an online store for free using a plugin called Woocommerce, the most customizable E-commerce platform. This is very important because more and more people prefer to shop online and web design is one of the factors that affect their decision to purchase or not.
It can be tough to rank high on search engine results, but this will not be a problem with WordPress because the code used behind it is clean and simple. In addition, you can further enhance your ranking by using meta tag keywords, description, and title and the link which WordPress allows you to do. There are also a lot of free SEO plugins available that will help optimize your website for search engines, allowing you to get on-site SEO done without too much fuss.
Need more convincing? WordPress is the most used CMS for many reasons and is used by 30.3% of the top 1000 websites in the world. That alone should tell you that WordPress could be exactly what you need to make your website a success.