Marketing

5 Effective Ways to Associate with Customers on an E-Commerce Website

ECommerceOnline shopping has evolved as the latest trend nowadays. The companies try to make their pages as interactive as possible to attract the customer’s attention so that their product purchase increases. Here are some easy ways to get your customers more engaged in your website and products.

Video Testimonial Is Effective

Video testimonials are an effective way to increase the number of customers on your e-commerce portal. Videos tend to attract the attention of customers. Consider asking one of your client or customer to share a video testimonial on your website about his experience of purchasing any product or using the product. This will surely drive more customers to your website who would be interested in leaving their own videos after visualizing such a response. There are many customers who will willingly share their testimonials on their social accounts such as facebook and twitter. Sharing on such platforms will create anxiety in the minds of other individuals and thus will hit your website.

Value of Blog

Blogging has emerged as one of the most engaging mediums to connect with customers. A good and engaging content on your blog will surely attract a lot of people on your website. So explore new concepts pertaining to your products, some indulging facts, and figures that catch the attention of customers. The blog even creates a communication flow between the relevant people and hence, develop an interaction with the customers. When a customer interacts with you, he tends to develop a sense of loyalty and responsiveness among the clients. There are many e-commerce website design companies that look forward to creating engaging blogs.

Use Attractive Images

The first thing that appeals to you are the attractive and beautiful images being used on the e-commerce website. If you own a website portal to sell a wide range of products, ensure that you use professional yet appealing images on your website. The photo should be clicked from a variety of angles so as to suffice your interest. Since online, the customer cannot get to know the real feel of the customer, therefore, the images should be such that will make the customer immediately purchase your product. One can seek ideas from their competitors as to how they are promoting their products and what sort of pictures they are using on their website.

Include Customer Reviews

It is not always necessary that customers will believe in each and every word that you put in. They will rely more on the reviews and suggestion of other customers who have used the product earlier. According to various surveys conducted it has been shown that a large percentage of customers before purchasing the product consider the online reviews available. Therefore, it serves as an effective way to add customer reviews on your e-commerce website. In an attempt to connect with the customers, companies showcase the reviews of each and every product available on your website, along with including the identity of the relevant customers. In Delhi ncr, there are a number of website development companies that had emphasized on this feature to attract the customers.

Keep It Simple

The simpler it is, the easier it becomes for the customers to navigate through your website. The e-commerce website should be comprising of your products and the purchase process and need not to be overloaded with unnecessary sign-ups or extra links on the page. A customer will be more satisfied with an easy and comfortable navigation than various other wastes on the website to confuse them further. Hence, it is recommended to keep your page simple and free from unnecessary stuff.

These are certain effective steps that can be followed to connect with the customers on an e-commerce website and will surely serve good results.

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A post by Anuj Sharma (4 Posts)

Anuj Sharma is author at LeraBlog. The author's views are entirely his/her own and may not reflect the views and opinions of LeraBlog staff.

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