How to Use Promotions to Build Your Business Online

content-promotionFinding new ways to appeal to clients is always a struggle—whether you have an online business or a physical one. It’s not easy to attract new business, and looking into some new ways can always take a lot more time and effort than you were planning on. One way you can make it easier on yourself as a businessperson is to use promotions in order to bring new clients to your business.

Here are ways you can take your business to the next level by using promotions.

Find what appeals to your buyer persona

Knowing what your customers like and what they are expecting from your business can make a huge difference when you want to find ways to bring new people in. What have former clients requested from you in the past? Have there been any campaigns that have resonated specifically with people? Once you know the basics, you can craft together some new ideas for promotions and how you want to get the word out.

The first thing you want to do when you come up with a promotion is to consider what the message is that you want to get across and who is most likely to use your product and service. From there, you can find promotions that will catch future clients’ eyes and you can alter them in order to reach the people you want.

Choose something fun

While it might seem like a good idea to simply offer discounts on your services or products, that might not always be what will capture new customers’ eyes. You want to make any promotions you put together fun and colorful—new clients want to get to know why your company is special and why it is different from the competition. With this in mind, make sure you put together a campaign that clients will appreciate and know that you’ve put some thought into.

You also want to think about who it is you’re advertising to, and how you feel you can best get that promotion across. This might mean coming up with a few new ideas in order to achieve the results that you want.

Promote your promotion

It’s not enough to simply leave things the way they are once you’ve found out which promotions or discounts you want to offer customers. You have to let them know that they are available. Be warned: this can take just as much time as it took to put together your promotion in the first place. Using social media and reaching out through advertising is one of the best ways to find new customers who might not know what you’ve been up to.

Various social media platforms have different types of promotion you can use. Some of this includes boosting that you can employ to help you gain extra attention for special promotions, while others allow you to target who you want to reach. Depending on who you might want to reach, you should consider advertising your promotions on a number of platforms.

Keep it up

Just because you might not get instantaneous results from your promotions doesn’t mean that they won’t work later. You might feel discouraged at time if it doesn’t immediately create results, but that doesn’t mean you should give up. Give it at least a month to take off, or put a limited time frame on it so customers know that they won’t always be able to get this deal. Sometimes it can take a few weeks for promotions to fully take off in the way you want them to.

Ask for customer feedback

When running a promotion, you also need to know what is working and what is not, and how you can go about making your next promotion more successful. Be sure to put out a survey, ask clients who participated through email what they thought, and ask on your social media pages what you could do better. Clients are often your best resource when you want to improve your marketing.

Running a promotion successfully can not only offer you a chance to develop trust with old clients, but it can also help you encourage new ones to check out what you have going on. With a little thought and planning, you can put together a campaign that appeals to a whole batch of new customers and that can satisfy the wants of your business.


If you have any questions, please ask below!