Pay Per Click (PPC) is an essential part of internet advertising and marketing, particularly if your site is meant to generate some cash for you. You should know this technique and use it often. It has been around for a while, so it is a tried and tested approach to help attract traffic to your website. Let me show you how PPC is beneficial to your site.
What is Pay Per Click in the first place?
It’s simply an advertising strategy that makes use of search engine advertising to bring visitors to your website. If you have ever done a search on a search engine and then there were some results that distinguished themselves from the rest of the search results, at the top or right side of the page, those separate search results are PPC advertisement. You don’t really need to think about SEO if you decide to go for PPC.
How Does it Work?
First, you register your ads with a search engine indicating that you want to enroll in PPC advertising. Once you are set up, whenever people make searches that are relevant to your ad, the search engine will display your ad among the other PPC ads. If a user clicks on the ad, they are directed to your website and you pay the search engine some small fee for using its resources to send people to your site.
You can have several ads and the good thing is that you only pay if a user clicks on your ad; hence, the term “pay per click”. You only pay per click; get it? And the amount you normally pay is small. You could be paying around $5 for every click and then make around $250 from a sale that resulted from someone visiting your website.
The beautiful thing about PPC is that your ad will appear on the first page of the search results on a search engine. By now, most people have been conditioned to trust and go for the results on the first page. In fact, there are people (me included) who rarely go to the second page of the search engine results. Furthermore, there are those who don’t even know that there is a second page.
This goes to show you that making use of a PPC management service can help you get a lot of traffic compared to other SEO approaches like just providing good content and meeting other search engine demands and hoping that somehow you’ll get traffic. Sometimes you have to give a little extra to get more.
What does this mean for your site?
PPC, as I just suggested previously, is more effective for attracting traffic to your website. With PPC, you can effectively grow your customer base. The beautiful thing is that it only gets you people who are interested in whatever it is you are selling. Most of the time, people who’ll click on your link once a search engine puts it out there are those who have some interest, if not a lot of it, in what you are selling. That means they are likely to invest in your products or services once they get there.
The Landing Page
When you place your ad in a PPC advertisement and someone clicks on it, the page they will be taken to is what we call the landing page; the page on your website where you have provided some information about products or services for your intended market or audience.
This page is very crucial because you don’t want someone to go there and then just leave. You want them to do something, a call to action. For example, if you are selling widgets, let the landing page show them that you are selling one of the world’s high-quality widgets and ensure there is a place where they can actually take an action to order some widgets.
That place could be some attractive button or some obvious link that encourages them to order the world-class widgets. The landing page is very important because it is the crucial step that will either make sales or leave you feeling wasted because you’ve spent some money on ads but aren’t making anything.
PPC is ideal for all kinds of businesses; selling products, offering services, brand awareness or whatever. However, don’t expect it to work right off the bat. It will take some time to set it up and for things to start going through but once they do, it will be one of those cases where you will be making money while you sleep, literally.