Using social media sites to promote a product or service has to be one of the effective ways of reaching the widest cross-section of people at minimal costs. And among all social media platforms, none can compete with Facebook.
Though the medium is already popular and loads of people use it regularly, it’s immensely important that brands know how to get the maximum mileage from advertising on Facebook.
Below is a list of methods to optimize your social media presence—most of these ideas have emerged out of in-depth studies done on Facebook ads and the feedback received from actual users of the channel to market their products/services/brands.
1.Use Current Events to Attract Attention
There is a major benefit to making your status update relevant to an event that has just gone by or is about to happen.
On one hand, it will make more people take a look and show some interest in your brand’s take on a trending topic. Additionally, your post could be included in aggregated content about the topic.
2. Employ the Short and Sweet Mantra
Whatever message you wish to convey on your Facebook page to promote your product, you must make sure it is not too long-winded. There is enough research to indicate that such messages can be counter-productive. Keep them short, crisp and to the point.
3. Say it with Images
Using photographs and/or imagery to convey your message has a better rate of response and reception. Again, research has it that there could be around 40 percent more customers on Facebook willing to react to a photograph than mere text postings.
4. Can You Make It Interactive?
One of the other ideas suggested by experts who have used Facebook ads to promote products online is to pose a question people will want to respond to.
If you can do this without directly mentioning your product or brand, but simply making a generic query that can create a conversation chain, it can open another avenue for you to engage prospective customers and reach your message.
5. Highlight Any Offers You Have
If you are using a Facebook advertising campaign to offer discounts or special offers, then make that the headline. Customers love buying stuff that is available at dropped prices, and any message that highlights that draw will receive more attention.
6. Better to Make Them Facebook-Exclusive
You can also target Facebook customers with your offers and extend the benefits to those who click on your Facebook page.
7. Run Attractive Contests
This is yet another suggestion that has come through studies conducted on Facebook marketing. You can design an attractive contest on your Facebook page and do some aggressive online promotion to make people participate in the contest.
Obviously, you need to build in some nice rewards and entice users to buy your product.
8. Provide Complete URL Links
Research has revealed that customers have the tendency to prefer clicking on complete URL linkages rather than the shortened form some ads use. The real advice here is to create a dedicated URL for the Facebook ad purpose and post it to see how people flock to your site.
9. Check the Best Time to Post the Ad
This is something that most people would be aware of. Facebook members are more active at certain times of the day or the week than during the rest of the period. This information has also emerged out of observations recorded and analyzed—studies reveal the best time is between 1 p.m. and 4 p.m. on days later in the week.
If you can, therefore, choose the right timing for updating your Facebook status with your marketing communication, your post is more likely to receive a better response.
10. Don’t Change Too Frequently
It is true that the shelf-life of a new Facebook post or status is not very long. In fact, it may just be a few hours at the most. However, changing your messages too frequently will not be very helpful. You might have to engage an agency that can keep an eye on the traffic on your Facebook page and make the changes as required.
11. Become the Customer Yourself
This approach works well for most products, even in an offline marketing communication exercise. You can test the efficacy of your message by asking yourself if you’re personally convinced that it is apt for the occasion.
So, step back and imagine yourself as the customer you’re trying to reach. Check if the ad is understandable before leaving the message on your Facebook page.
12. You Need to be on your Feet in Responding to Customers
If you have already nominated someone to monitor your Facebook campaign 24/7, then the replies to customer queries have to be very prompt and instantaneous.
An average user of Facebook would love to know that the point he or she raised online is getting responded to quickly. This could pave the way for building a lasting relationship with the customer.
13. Stay on Without Taking Breaks
Facebook marketing is also about engagement. You need to be online all the time to appear fresh. That’s easier said than done, but it’s how younger audiences respond best to brand content on Facebook.
14. Focus on Specific Groups
Every marketing strategy has this basic principle—to know your target customer. Facebook marketing can yield great returns if you create focus groups to whom you can set up your communications. This means you can expect speedier responses and better conversion ratios.
15. Don’t Chase the ‘Likes’ Route
This is a myth many brands fall prey to. The perception is that the more likes you get on your message or page, the more popular you are. Facebook marketing does not work that way, particularly if your purpose is to promote your product and recruit customers.
Each marketing campaign is unique in its own way and the differences can be easily noticed among Facebook users paying attention to your content.
However, there is a cost attached to the campaign you run, and you would want to gain the maximum return on it.
As indicated, the above tips are based on solid studies and research. Following these methods could yield you higher conversion rates, more customers and, ultimately, more success in your business.