With the growth of social networking sites, blogging and even YouTube video marketing, one fact still stays the same throughout the years-email marketing has been and still is one of the most effective marketing strategies to build a long-term relationship with your potential customers and increase your sales.
How Email Marketing Help You Attract New Customers and Increase Your Sales?
As you know, we live in a competitive world where your competition is using all his power to capture the attention of your target market and turn them into paying customers-before you do. So one of the easiest and most effective ways to build trust and stand out from the crowd, is to harness the power of email marketing to establish your credibility and build a long-term relationship with your best customers.
When a new potential customer visits your websites, there is little time to capture their full attention in order to explain all about your products and services. In addition, because you are a complete stranger, there is not enough trust in place for your potential customers to make any instant buying decision-at least in most cases.
So how can you open up an effective channel of communication to stay in touch with your potential customers and build more trust over time? How can you help them see how your products and services are the answer to their problems?
The good news is email marketing is the perfect tool for that. By capturing your potential customer’s name and email address, you can simply get in touch with them with your informative articles and messages, latest product news and updates, and also informing them about your latest special offers.
Top 3 Easy Effective Tips for Your Email Marketing Success:
1. Speak to an Individual Rather than a Group
Because you’ll be sending out your emails to your entire mailing list that may be composed of thousands of subscribers, it’s natural to you to talk in the perspective that you’re talking to a group of people. However, never forget that each one of the prospects will read your emial in their own schedule and on their own.
Hence, when you’re composing your email campaign, make sure to write using a friendly tone and make it personal - as if your customer is right beside the person who’s going to read the email. Emails written in a personal tone gathers more respect from readers, and increasing the chances of them turning into paying customers in the near future.
2. Focus on One Major Action You Plan your Reader to Make
It could be following a link or viewing a video about what your offer is all about, or perhaps you want them to share the content you’ve given them to their own social networking circles. Whatever the case may be, focus on one specific actions you plan your customers to take. Bombarding them with several steps on how to react to your email will definitely increase their hesitance simply because of the lack of attention span people have nowadays..
3. Content Remains the King!
One factor in attracting prospects hasn’t changed at all even before the internet were close to being in every household like how it is today. Content is king. So while composing your email marketing strategy, make sure that you are thinking of your campaign’s sustainability. Providing your subscribers quality content is the only way of avoiding them to click the spam button, which would make them forever unreachable to you. Once you’ve placed quality content ahead of anything, people would find value on what you send them and the action you plan them to make would come.