In recent news in regards to employment, you are hearing more and more about levels of education and what some companies require but others have no preference. Education is one of those areas where some jobs require the applicant to have a high school diploma whereas others want a graduate degree and still others yet actually require no formal education whatsoever. When looking for a marketing agency to help build your market share and increase your profitability, education is just one factor you may want to consider. There are a few things that you should look for in a marketing agency since there are so many and it’s become increasingly difficult to differentiate one from another.
Education Is Vital in a Marketing Agency
When you contract the services of a marketing agency you are, for all intents and purposes, that agency’s employer. You employed the agency to do a service for you so this is where you should require that the rep you will be dealing with has no less than a masters in business administration program. The reason for this is quite clear. It’s all about how you perceive marketing to be – what you expect from your marketer.
Marketing is Not Advertising
One of the reasons why so many businesses are not successful in their marketing endeavors is because they are not seeing marketing for what it is. As a result, they don’t appropriate the budget for a top performing marketer with all the necessary credentials. To be sure, advertising is one aspect of marketing but marketing is so much more. Marketing is all about branding your company – that is to say selling your image to the public, and as a matter of fact, about selling in general for a profit. For this reason, your marketing professional should have at least an online MBA from a top school like the University of Maryland, Robert H. Smith School of Business because the discipline is an in depth study of sales, finances and business management. Marketing is altogether too often mistaken for advertising which falls under the umbrella of marketing but, as just explained, it is only one facet of a multi-faceted discipline.
What You Should Expect from Your Marketing Agency
The first thing you should do is take a look at your marketer’s credentials. Did he or she attend an accredited university? If so, what was his area of concentration within that MBA degree online? Also, you should expect your marketing firm to offer advice in key areas of your business when needed because every effort to increase your bottom line should be the focus of your marketing strategy. If this means recruiting top talent or rethinking the way you bring your products to consumers, then it is a good idea to listen to what he or she has to say. All of these things can be brought up within advertising, but they are even more fundamental to your bottom line and that is what an MBA, even one with an emphasis on marketing, is all about. That graduate studied long and hard to learn the principles of operating a profitable business.
Whether your marketing professional studied for a masters in business administration online or in a traditional classroom makes no difference if the school was accredited. You have hired an expert and that’s what you should look for. Expert advice. The only question remaining is whether you need a marketing specialist or an advertising agency. Chances are you will find that it is a marketer you require so use these guidelines so that you know what to look for and make the right choice.