This is not an easy question to answer. The truth is that there are many different factors that you will need to consider in order to decide whether or not this is a good move. Although you may think differently, not all companies out there would benefit from moving online. For instance, there are services and products that simply cannot be sold on the internet. In such situations the move towards the internet would automatically mean an expansion that can lead towards a huge investment as more budget is necessary for local SEO and similar promotional strategies.
The good news is that in most situations an expansion towards the online world is something that can work. This is one of the first things that are considered by companies like Today's Growth Consultant when a firm is acquired or when consulting is done and there is no online infrastructure set up. The reason why expanding online is great is that you automatically gain a brand new potential target audience. This means that you can actually make more money on the long run.
As always with a business decision, you should think about the advantages and disadvantages of the move towards online operations. For starters, you need to figure out if you would actually be able to increase sales in the event that you develop a website. Think about the target audience and only consider the move in the event that it actually uses the internet to buy products or services like yours from a website.
When referring to the disadvantages, most people think that it is really expensive to create an online presence. That is definitely not the case. In reality, the investments are really small and you do not actually need anything extra. However, it is possible to need one extra staff member that would take care of the site and handle problems in the event that they appear. At the same time, operation expansions may be necessary in the event that sales increase. This means you need to be prepared to act fast so that you can properly service extra customers in the event that you get them.
This is basically the most important question that you need to ask yourself. Make sure that you analyze your current business operation and that you only make the change in the event that you believe that you can cope with the extra expenses and the extra customers that would be brought in. Believe it or not, in many cases a company is not actually ready to service extra customers and that is why it should not think about the online expansion in the beginning.
On the whole, the decision is mostly based on whether or not you have a complete grasp of the current state of the company. It is the analysis of the operations that would dictate whether or not the move is really good for your firm. In most situations the expansion is definitely a good thing but it has to be done properly.