SEO or search engine optimization is regarded as one of the most important foundations of internet marketing. Although effective and results driven SEO strategies are build on very simple concepts and tools, there is still a lot of online based businesses that continue to make costly errors in their overall SEO strategies.
However, 2015 is now here and with it comes a very good opportunity to right all your SEO mistakes so that you can get the best out of your search engine optimization strategy. The following is a simple list of common SEO mistakes you needed to make right in 2015.
Stop buying so many links. Although buying a lot of links is perhaps one of the easiest paths towards better rankings on search engines, on the long term this can be detrimental. Google search engine experts are constantly flagging paid links and this can affect your ranking and cost you huge sums of money in the long run. I know SEO and believe me, paid links are not always ideal especially if you are buying them in massive proportions.
Its time to put the money in Ã¢ while it is understandable that a lot of businesses may want to limit the SEO marketing budget as much as possible, if you are looking for great results in your SEO strategy then you may want to invest a little more in acquiring the necessary expertise to take your site to the next level. Funding your SEO strategy sufficiently in 2015 will help you see instant and great results.
Stop keyword stuffing and look towards quality content- content is definitely one of the most important foundations of successful SEO. “I know SEO“ is one of the biggest mistakes a lot of businesses make is to focus on keyword stuffing and forgetting about quality of content. In 2015, you need to change the approach. Make sure your content flows naturally; the keywords fit well and most importantly make sure your content is informative.
Its time to seriously venture into social media- social media has grown over the past few years to become one of the major sources of traffic for many sites. Although this is a fact that most online based businesses know all too well, a lot of entrepreneurs are yet to incorporate social media effectively in their SEO strategies. However 2015 presents a great opportunity to go social and get more traffic in the process.
Increase authority links in your content finally, it is also important to make sure that your content features authority links. Keep in mind that authority links add credibility to your content and your website and therefore there is every reason why they should be part and parcel of your SEO priorities this year.
SEO is not as technical as most people think in fact, its all about getting all the simple things right. If you can avoid the simple mistakes highlighted above then you will be in a very great position to finally start seeing the best results from your Search Engine Marketing strategy in 2015.