Incentives are important when creating an online survey based campaign due to the fact that this basically guarantees that the responses offered will be accurate. However, you need to be sure that the chosen incentives will not manipulate survey answers.
In order to help you come up with something suitable, like the survey for Dollar General, here are some things that you can consider.
What Can Be Offered?
The incentive can come in physical form but there are also other options like free trials, bonuses, draw entries, vouchers or extra points added to an account. What is important is to have something that can be followed through on.
What Is The Appeal Of The Incentive?
Too many business managers choose incentives that are way too niched. This is not a good idea as it deters potential responders. Make sure that the incentive stands out as being desirable for the general and wide population.
How Much Money Can You Spend?
The budget is important. You should not stay focused just on how much the incentive costs or the discount that is to be offered. You have to deal with postage costs and even total price of buying a gift card. This counts quite a lot.
Can You Easily Deliver The Incentive?
Sometimes overlooked, this aspect counts a lot since the incentives may need to be delivered to many individuals. Sometimes you can end up going over the budget because of this.
When Is The Incentive Offered?
You do not need to necessarily offer the incentive as soon as the online survey is completed. It can also be offered when the campaign is over. Consider that since there are some obvious advantages that appear!
We should also mention that you may want to conduct anonymous surveys. In this case the reward or the incentive have to be delivered without gathering contact details, which can be a little tricky. Using a digital format makes everything easier and you can offer the incentive as a "thank you" for completion, when the survey ends. Those that complete the survey will be able to maintain anonymity and still receive an incentive.
