Technology advancement is surely a booming trend in the market right now. Who knew that desktops will be replaced by laptops, traditional phones would be replaced by smartphones with touch screens, there would be a 3D visualization and so on. Information Technology has become a booming business as well as a better career opportunity for passed out students. The biggest and best innovation through technology that contributed to the booming journey of technology is mobile app development. Applications for any business is never a loss, in fact, it proves to be a boon to the business. It has always been a profit-making decision by the owners of the firm to get a mobile app developed for the company and its clients. This huge demand for mobile app development and developers finding new ideas upon which they create enthralled features from different locations are the two most paramount reasons for app development becoming a booming market in the technology sector.
It is quite discernible that most of the activities in today’s era are conducted with the help of technology. It is quite evident from the research that most of the companies save their important data into their database for quick recovery and plain sailing accessibility. Databases sometimes create issues with portability due to which app development companies came up with solutions to the problem. Mobile app development has replaced the traditional process of using the applications on the desktop. Using the software on the desktop was a laborious process and therefore a feasible solution was out by the tech companies. Use of mobile apps has been very common these days because that helps the clients and the owners of the companies both in different ways.
Talking about the biggest industry that initially started using the mobile applications and which has an enormous use of it, online shopping or E-commerce industry. Business models got changed appreciably starting from the barter system to direct selling (physically) to E-commerce platforms doing their work. Technology innovations are changing the lives of people tremendously. With the increase in the number of applications being integrated into smartphones, the popularity is also rising. Use of mobile applications serves more than just the business for the e-commerce industry. Most companies perceived that it is beneficial for itself to have a dedicated application that raises customer satisfaction which in turn raises the profit graph. Benefits of using a mobile application for the company is discussed below.
Enhanced Customer Satisfaction
The most profitable benefit for the company would be customer satisfaction. For every business service to the customer is the biggest point where the customers decide whether to continue building the relationship with the company or not. Therefore companies treat their customer as a king. With a mobile application, customers would share their own experiences by reviewing or commenting on the product which would help others to decide. Mobile apps would also provide the customers with the latest offers, discounts, and trends which helps the customers to schedule their shopping. Since the customer is no more a passive participant of any business, he/she becomes a part of the business for the long run.
Creating A Brand Awareness
What is seen on the screens gets hammered in the minds unconsciously! The same psychology is applied during the use of mobile applications, it is a kind of marketing tool for the company that serves as a constant ad for prospective customers. Seeing the company’s mobile app constantly everyday forms biased decisions in the minds of a customer and deviates the decision of buying. Once the customers are comfortable with using mobile apps and shopping from it, they would directly turn into a loyal customer which would contribute towards brand awareness and profits.
Social Media Sharing
Mobile applications help the customers to share their choice with their friends and family members through their social media handle like Facebook, Instagram, WhatsApp, and Twitter. The application is integrated with the customers’ social media applications with their permission that can help them to share their experience. Reading or going through the reviews of the products helps the customer to ensure the quality and its worth. Writing reviews through blogs also helps regular buyers to generate income.
Mobile Applications Can Display Customized Products
Customized display of products is possible with mobile applications that help the customers to directly go through the products they are searching for. There are times when a customer is unable to buy the product due to limited stock but intends to buy it in the future again. In this situation, mobile applications give notification to the customer whenever the product is available in the stock. Rewards and coupons are one of the techniques that boost the buying practice of a customer. Some of the following features can help in increasing the sales of the company.
Mobile Apps Can Be Used Offline
There are some of the applications that can be accessed while the customer is offline. The following advantage of mobile apps can help the customers that are located in the areas with poor connectivity. Such apps tend to load faster as they are not reliable on the internet speed.
The following benefits explain the buying pattern of any customer. Customers tend to access things that are tech-friendly and easier to perceive. In the world of huge and tough competition between the businesses, mobile apps are something that can provide better services to the customers and be an advantage from the users’ side. The increase in the use of mobile applications has also driven the mobile app development companies to develop apps that have more distinctive features. In the e-commerce industry, what is offered by the company is initially important but later stages flow with an easy flow is also important and therefore every small or established company to have its mobile application.