Do you know what your customers are really trying to do? If not, you’re in for a big surprise. The jobs-to-be-done framework can help you understand your customer’s needs and wants better than ever before.
In this blog post, we will discuss the jobs-to-be-done framework and how to use it to target your audience.
What Is the Jobs-to-Be-Done Framework?
The first step in understanding jobs-to-be-done is understanding what a job is. A job is not your product or service, but rather the goal your customer is trying to achieve by using your product or service.
For example, let’s say you’re selling cars. The car itself is not the job–it’s simply a means to an end. The real job here is transportation. Your customer is trying to get from point A to point B.
To understand the jobs-to-be-done framework, you need to think about your product or service in terms of the job it’s helping your customer to do. Once you’ve identified the job, you can start to understand what motivates your customer and what their needs are.
The History of the Jobs-to-Be-Done Framework
The jobs-to-be-done framework was first introduced by Clayton Christensen in his book, “The Innovator’s Dilemma.”
In the book, Christensen talks about how companies tend to focus on improving their products and services rather than understanding what their customers are really trying to do. This can lead to companies making products that are better than their competitors’, but that don’t actually address the needs of their customers.
The jobs-to-be-done framework is a way to avoid this problem. By understanding the job your customer is trying to do, you can create a product or service that meets their needs perfectly.
How to Use the Jobs-to-Be-Done Framework
Now that we’ve covered the jobs-to-be-done framework and where it came from, let’s talk about how you can use it to find and target your audience.
There are four steps you need to take in order to use the jobs-to-be-done framework:
- Identify the pain points of your customer’s current situation.
- Understand what your customer is trying to achieve.
- Find out what motivates your customer.
- Create a solution that meets your customer’s needs.
Let’s take a closer look at each of these steps:
Identify the pain points of your customer’s current situation: In order to find your audience, you need to understand what they’re struggling with in their current situation. What are their pain points? What problems are they trying to solve?
Understand what your customer is trying to achieve: Once you know your customer’s pain points, you can start to understand what they’re trying to achieve. What is their goal? What do they want to accomplish?
Find out what motivates your customer: Why does your customer want to achieve their goal? What is motivating them?
Create a solution that meets your customer’s needs: Once you understand the problem your customer is trying to solve, you can create a solution that meets their needs.
The jobs-to-be-done framework is a powerful tool that can help you understand your customer’s needs and wants. By taking the time to identify the job your customer is trying to do, you can create a product or service that meets their needs perfectly.
Final Thoughts
The jobs-to-be-done framework is a great place to start if you’re looking for a way to find and target your audience. Use the four steps we’ve outlined above to get started, and you’ll be on your way to understanding your customer’s needs better than ever before.
