In the past few years, Social Media has become an integral part of our lives, and with it, how we connect with people. According to Smart Insights, among the 4.021 billion internet users in the world, 3.196 billion, or close to 80% of the internet using population is present on at least one Social Media channel.
Naturally, this means that a lot of Marketers would consider using these channels to promote their products and create a lot of noise across them. However, another good thing to come out of the advent of Social Media is that it provides lots of Small Businesses to promote their products or Services if they are clever about their content or promotional strategies.
That being said, let’s have a quick look into the potential trends that can help out your small business in gaining traction on one of these channels in 2019, a list that Rouges Magazine helped in creating over the last few days:
- Be authentic about who you are
There is absolutely nothing that we would want to start off our list with then by advising you to be 100% authentic about who you are and what exactly is your story.
Brands need to have their own personality, and it is shaped by their owners and founders. One of the best examples for this is obviously Dollar Shave Club, and their now famous commercial, but this is something that can’t be stressed enough.
Starting with the welcome email, right down to all the imagery and choice of words being used on Social Media determine your brand and how people perceive it to be. So, choose the best elements of your personality, dial them up to 11, and start interacting with people to shine through the clutter of Marketing companies and their generic campaigns.
- Start using video campaigns
Do you know, according to HubSpot, at least 4x the number of people would watch your video and then purchase your product, rather than simply reading about? Similarly, 4 out of 5 millennials would need a video content as a form of research.
These are staggering numbers, and you can not be left behind in this. So, start creating your videos with the first few seconds being extremely crucial, and keep the length to roughly 60-90 seconds for the best results.
- Promote your best content
Do you have a blog, an infographic, an image, or any other content that has performed better than any other? Good, then promote the hell out of it.
As a normal rule of thumb, if a good majority of people appreciate your posts, chances are, others will do so as well. And therefore, it is imperative that you take advantage of the posts that really perform well.
Choose the right posts and the appropriate demographics that are to be targeted, and watch your content bring in eyeballs that previously didn’t recognize your brand. And as the saying goes, you don’t get a second chance for creating a first impression.
- Always interact with the audience
One of the things that we noted that the best firms do is to engage with the audience on their channels. This not only provides a better understanding of the products or services of the company, but also builds a relationship between the customers and the firm.
There are few better ways to build customers for life then by interacting with them over social media platforms. And therefore, if there is a query over at any of your posts, take out time to respond to them.
- Make your social media channel your customer service platform
In today’s day and age, rather than making a business a call or waiting hours for a company to respond to an email, many customers who are having issues now turn to social media to get help from brands. In fact, as Sprinklr found out in their study, 54 percent of customers prefer social messaging channels for customer care over phone and email.
That being said, you can focus on helping people via your Social Channels by converting them into Customer Service Platforms. This way, you will make it easier for them to solve their problems. You can even create a Facebook chatbot that can answer questions when you’re not around. Customers will also be more willing to buy from you when they trust that you’ll help them with their issues quickly.
We hope that these tips will help you create a business niche for yourself, and will allow you to reach new heights in 2019!