Small business

How to Choose the Right Explainer Video Company

In the current business world, competition is stiff. Therefore, if you are an entrepreneur and you want the business to grow, you must ensure that it distinguishes itself from competitors; you have to put extra effort into the marketing strategies. This can be achieved by getting an explainer video company. For those who don’t know, these companies create videos for businesses, clearly explaining what it offers to prospective customers in short videos.

How do you choose the right explainer video company? The steps to follow might seem straightforward at first. However, it can be challenging to find a good one, especially if you don’t know what to look for. Below are some tips to help you out.


Producing an explainer video is no child’s play; it needs specialized skills. Businesses that give the production task to their marketing teams fail due to this. Therefore, before you settle on a specific company, ensure that they produce high-quality videos.

Still, on expertise, one thing to keep in mind is that there are different types of B2B videos. Just because the company you approach first can make a particular type of video (such as customer testimonials), it is not guaranteed that they will produce quality videos. Ensure that they are explicitly specializing in the explainers too. This way, you will be assured that yours won’t be an experimental video; it is the result of constantly high-quality deliveries.

A good company will show you previous works. They will also go out of their way and do in-depth researches, ensuring that the end product is just the perfect video you longed for.

Video experts at Spiel advise that your explainer video company should also ask key questions about the goals you wish to achieve. Some production companies miss the whole point of making these videos. It is not about just making it pretty and attractive, but also ensuring that they serve their purpose and boost your revenue.

Consider the additional services offered.

Just like in any other business field, a good explainer video company will offer a variety of services. Additionally, those who ready to work with you will go the extra mile and customize these additional services according to the nature of your requirements. At the end of the day, you will end up with high-quality explainer videos, just tailor-made for you. Generally, quality video production companies should act like one-stop-shops for most of your marketing requirements. What extra services will they offer you? How good will they customize for me? Are they considerate enough to provide you with exclusive video marketing strategies? What is their policy when it comes to social media content? These questions will help you isolate the best from the rest.

A potential video production company won’t just stop at producing the explainer video for your business. It can even go further and recommend several advertising channels with a higher audience to broaden your reach.

Look for an agency that will oversee the whole production process, take care of the video’s distribution, and avail different promotion tools.

Consider Asking Around

One of the best ways to know the truth about any business or agency is by asking people who have previously worked with them. Therefore, it would be wise for you to consider what the video production company’s clients feel about them. Based on your requirements, this feedback will help you know whether they are the right ones for you.

There are different ways to obtain clients’ feedback. You can ask specific companies for their clients’ testimonials. Clients here will have stated the truth of what they felt about the services they received. If several clients complain about the same thing, it would be best first to avoid the agency.

You can also go online and research the company. What are their ratings? What are people saying about them online? You can also read reviews from different bodies and see what they say about them. However, it is essential to note that some of these reviews are biased since they are paid to promote the company. It would be best if you only went for the independent reviewers; they leave no stone unturned.

If you go through the company’s client lists and spot some household brands in there, chances are they deliver quality.


Yes, you are in need of a quality video, but you do not have to stretch your budget to accommodate this. You have first to consider the amount of funding that your business can generate.

However, do not just make your decision based on the budget alone. Even though money concerns are understandable, there are some investments that you have to give extra attention to for the quality results, one of them being an explainer video. If you want to get the best video, you also have to be ready to meet the price. You do not want a video with poor scripting, easy-to-forget characters, bogus animations, and poor quality sounds. This will only make people ignore you and look for better companies. Will you not be losing the money you were trying to save?

You do not have to break the bank to get quality. You just have to put a little more money on the right hands, and you will end up getting a lucrative marketing video designed just for your audience. This will not only get you the leads you want; you will also be in a position to retain the customers you have now.

Take Away

According to research done late last year, more than 90% of people watch explainer videos just to know more about a specific product or service. This removes explainer videos from the “nice to have” category to the crucial “must-have” one. The benefits are eternal; traffic to your websites will be boosted, more qualified leads will be generated, the brand awareness will increase, and you will also rank higher on the search ranking charts. It just makes more sense to put time and effort into finding the best agency for your business.

If you have any questions, please ask below!