If you’ve been thinking lately that you need some new clients for your salon, then you’re probably right! Every salon needs to keep their existing customers, while trying to find new ones to keep business flowing. However, you might be a bit confused about how you can go about that. There are plenty of ways that you can get more customers through your doors, but not everyone is going to be the right one for you. Keep reading down below, where we’re going to bring you through the top ways that you can boost up your salon’s business when you need to bring some new clients through the doors.
1. Try A Referral Program
One of the best ways that you can bring new people through your doors is with a client referral program. The best way of marketing by far is with word of mouth, so why not use your existing clients to drive in new ones? Ask them if they know of anyone else who would like to come in for a haircut or some treatment. Then, you can reward them with a free treatment on their next visit if that person comes into the salon.
2. How About a Joint Venture?
If you are sharing the same target market as another gym or spa, then why not use a joint venture to get a hold of their client databases? These programs are pretty easy to set up with another company and will allow you to have access to clients who will also be interested in your services. See what other companies are in your area that you could work with on this!
3. Get Known in Your Local Community
Another important thing that you’ve got to do if you want to bring in new clients is see how you can get involved in the local community. See if there are any events coming up that you can sponsor or speak at. This will show the community that you are interested in playing a larger role in local events and will increase the chances that they will remember your salon’s name.
4. Run A Promotion Like “Bring A Friend”
If you really want to get new clients through the door, then think about running a campaign like “Bring a Friend”. Just ask your existing clients to bring their friends on the next visit and they will get some sort of discount or promotional item when they do. This is a fantastic way to get new people coming through your doors.
5. Do Some Local Advertising
Search for some local opportunities to advertise your business. Don’t bother with any kind of advertising that’s too far out of your local bubble –these people are not going to be interested in coming to your salon if they’re too far away. There are plenty of opportunities in local newspapers and other avenues for you to take advantage of.
6. Add Value to Your Existing Customers
Of course, one of the most important ways that you’re going to keep that customer base up is to check on your existing customers. Make sure that you are trying to add value at all aspects of the customer lifecycle for those customers who you already work with. For example, you can implement a new software that’s going to make booking appointments so much easier. This is going to ensure that they keep coming back for more and bring in new clients for you.
7. Be Genuine to Your Clients
And you want to make sure that you are being genuine with every client that you’re working with – new and old. Make sure that you are providing them with every opportunity to have a great experience and they will pay you back with plenty of loyalty and new clients.
There you have it! These are the tips you need to know if you want to get new clients on board and keep those old clients of yours.