Small business

5 Usual Mistakes by Startups When Developing an App


When developing a mobile app, it’s most important to remember your user. While the app is designed to increase revenue for the developer, it will only succeed if it is designed through the eyes of the client. To increase traffic, user registration, app downloads and in-app purchases, it is essential to use the developmental phase to tackle technical and popularity issues. Some issues will have to be solved as they are encountered, but some of the most common and detrimental obstacles prove to be mere bumps in the road when one’s approach is developmental. By avoiding these usual mistakes made by startups when developing an app, you’ll save time and money, as well as ensure customer satisfaction.

1. Attempting To Create One Basic App That Will Cross Over For Use on Multiple Devices

In many cases, the programs used to build such a base will inevitably have to be reformatted specified to each operating system, which can take much more time than developing a program for each system individually. Of course, it would seem easier to use one central program that branches out for use on any device, however, by ignoring the initial developmental specifications of the various operating systems (iOS, Android, Windows, etc.), the technical issues are only put on a backburner and end up becoming major problems in the attraction and maintenance of clientele. This can be avoided by simply taking out the time to tailor all versions of the application to the features of major operating systems in the developmental phase.

2. Assuming That the App Serves As a Miniature Version of the Website, and Should Function Accordingly

This assumption can be detrimental because of the traffic and data transfers back and forth to the server. When on a desktop or laptop, users may only visit the site every so often, but once it becomes available at their fingertips, the amount of traffic increases substantially. In regards to the data transfers, if not tailored to mobile specifications, too many requests will be sent at once, resulting in a slow server. Therefore, it is recommended that a developer has a back end infrastructure strong enough to handle high traffic, low latency, an allowance for users to resend or refresh without sending information twice, and a single API call per screen. These are specifications to be discussed with your app development company, and to be tweaked based on the type of app you are creating.

3. Availability of Resources and Specialists

If you have decided to build internally, make sure you have the all of the resources and specialists that you need readily available. Often times, a developer will decide to build internally because they have issues with the length of time it takes for the product to be completed by a company. Ironically, after taking the time to find all the specialists and figure out all obstacles on their own, they can take up to 4x longer to get the app on the market. For this reason, it’s suggested that you have the pieces of the puzzle in order before taking on a solo venture. Otherwise, take advantage of the perks of an app development company. When choosing a company to assist on the development, ask yourself: Does this company share your values? Can it ensure optimal product performance by offering the best tools specific to your app? Does it have a good track record?

4. Monetization of the App

It is very important to consider the monetization of your app while still in the developmental phase. Whether you choose to have users subscribe to use your services, or to have in-app purchases to fund the program depends on the audience and purpose of the app. Another method of monetization is to offer the app totally free and have in-app advertisements. Either way, each method should be considered in development for optimal customer satisfaction.

5. Analytics

Lastly, one of the most important aspects of a startup application is its Analytics. These numbers, calculations and percentages give the developer insight onto the likes and dislikes of app users, as well as the amount of traffic, downloads, popular aspects and unpopular defects that would otherwise go unnoticed until too late. By investing in an analyzing system, the developer can easily mold the app into the perfect tool, game, assistant, or guide for users.

App development is an amazing and new platform for creative minds to provide products and services to the public. By preparing for obstacles in the developmental phase, the developer is able to save time, money, and to create a user-friendly, profitable and successful app.

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